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Mid LevelPart-time
Salary Range
$17,000 - $23,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a sharp, data-driven Performance Marketing Specialist to join our in-house team at The Global Talent Co. You will take full ownership of paid media campaigns across major platforms to scale our candidate acquisition engine.
Key Responsibilities
- →Plan, manage, and optimize performance marketing campaigns across Meta, Google Ads, and LinkedIn
- →Test and experiment with new platforms like X, Reddit, and TikTok to expand acquisition reach
- →Own the full lifecycle of paid campaigns from targeting to reporting
- →Work closely with creative and content teams to develop high-performing ad assets
- →Monitor KPIs like CPL, CPA, and ROAS to guide strategic decisions
- →Develop insights from campaign data and translate them into actionable improvements
- →Continuously A/B test headlines, creative, landing pages, and calls-to-action
- →Build and manage dashboards to communicate performance metrics
Requirements
- ✓3–6 years of hands-on experience running paid campaigns across Meta, LinkedIn, and Google Ads
- ✓Track record of optimizing campaigns across the funnel, improving conversion and lowering CPL
- ✓Strong analytical mindset and experience with tools like Google Analytics, Looker Studio, or Mixpanel
- ✓Comfortable managing and scaling paid budgets across multiple platforms
- ✓Experience collaborating with creatives to shape high-converting visual and copy assets
- ✓Familiarity with new or niche ad channels like Reddit Ads, X Ads, or TikTok Ads
- ✓Self-motivated, organized, and excellent at working autonomously in a remote-first environment
