Associate Product Manager - Subs Growth and Lifecycle at Theeconomistgroup

Who we are We are an organisation that exists to drive progress. That's the “red thread” that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them. We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity. As our digital subscription business grows, so does the importance of delivering thoughtful, frictionless, and value-driven experiences across the entire subscriber lifecycle. The role We are seeking a motivated Associate Product Manager to join our Subscriber Growth & Lifecycle product pillar. In this role, you will support the continuous improvement of subscription journeys that maximise subscriber lifetime value and foster long-term loyalty across web and app. This is a hands-on role with strong exposure to strategy and delivery. You will contribute to initiatives across retention, upgrades, and customer care, working closely with experienced product managers, engineers, analysts, marketers, and customer operations teams. It offers a valuable opportunity to develop deep expertise in subscription products, monetisation, and experimentation within a globally recognised media organisation. Responsibilities With support from Senior Product Managers, you will be responsible for: • Own and optimise the end-to-end subscriber journey: You will be the product manager for key in-life subscription experiences, including upgrades, downgrades, cancellations, and re-engagement flows. You will continuously identify and address friction points, and champion a subscriber-first mindset in everything you do. • Drive monetisation and experimentation: You will develop and execute a roadmap of monetisation initiatives, including offers, add-ons, and subscription tiers. You will design and run experiments to optimise our upgrade and retention paywalls, and use data to inform our pricing and packaging strategies. • Innovate in customer care: You will partner with our Customer Care teams to redefine how we serve our subscribers. You will lead the development of our self-service and assisted service journeys, including implementing AI-powered bots and other automation technologies to improve efficiency and customer satisfaction. • Champion a data-driven culture: You will define and analyse key metrics such as churn, upgrades, engagement, and customer satisfaction. You will use this data to measure the impact of your initiatives, identify new opportunities, and communicate your progress to stakeholders. • Lead with influence: You will write clear and compelling user stories, acceptance criteria, and product documentation. You will use your strong communication and collaboration skills to align your team and stakeholders around a shared vision and roadmap. Who you are • A proven track record of driving results: You have some experience in product management or a similar role (such as Product Marketing or Product Analytics) with a focus on digital customer journeys. You can point to specific examples of how you have used offers, discounts, add-ons, or subscription tiers to achieve business goals. • A deep understanding of the subscriber lifecycle: You have experience with paywall campaigns, experiments, or launches across web and app. You are familiar with the key levers for driving subscriber engagement, retention, and lifetime value. • A strategic and analytical mindset: You are comfortable working in a fast-paced, ambiguous environment with shifting priorities. You have a structured, data-informed approach to problem-solving and prioritisation. You are proficient in using data to make decisions and measure success. • Exceptional collaboration and communication skills: You are a natural collaborator who can work effectively with designers, engineers, analysts, and operational teams. You can articulate your ideas clearly and persuasively, and you are a great listener. • A "go-getter" mindset with high autonomy: You are a self-starter who takes initiative and can run with things independently. While you will have support from senior PMs, you are comfortable taking the lead on projects, navigating ambiguity, and proactively pushing initiatives to completion. Nice to have: • Experience managing monetisation for a B2C app and web product. • Exposure to monetisation automation, personalisation, or machine-learning-driven decisioning. • Familiarity with subscription platforms or lifecycle marketing tools (e.g., Zuora, SF). • Experience with data analysis and visualisation tools (e.g., Amplitude, Tableau, SQL). Why this role matters This is an opportunity to make a real impact on The Economist's future. By improving our in-life subscription experience, you will not only drive revenue growth but also help us build a more sustainable and resilient business. You will be at the heart of our efforts to create a lifelong relationship with our readers and to ensure that The Economist remains the world's leading source of analysis on international business and world affairs for generations to come. #LI-Hybrid Working Arrangements The majority of our roles operate on a hybrid working pattern, with 3+ days office attendance required. AI usage for your application We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications. What we offer Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program. We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 25 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home. You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.