CRM Manager | Beauty Brands at Thehutgroup

About THG We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG. With us, you’ll go further, faster. What are you waiting for? Life at THG Beauty We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic. By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online. THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader. Why be a CRM Manager at THG Beauty? A CRM Manager role at THG Beauty Brands offers the chance to shape meaningful, data‑driven customer experiences at scale within a fast‑paced, high‑growth beauty portfolio. You’ll balance strategy and creativity with commercial impact, driving retention and lifetime value across multiple brands and channels. With real ownership, senior stakeholder exposure, and the opportunity to lead and develop a team, the role is ideal for someone who wants to influence end‑to‑end CRM direction, test and innovate constantly, and see the tangible results of their work in a globally recognised beauty business. As a CRM Manager, you’ll:   • Develop monthly CRM plans that align with the overarching strategy; meeting commercial targets whilst delivering an optimal customer experience. • Create and optimise workflows and automated emails to enhance the overall customer experience and drive an increase in customer retention. • Design and execute A/B and multivariate tests across subject lines, creative, messaging, audience segmentation, send times, and journey logic • Proactively identify areas for improvement, making tactical and strategic recommendations for optimisations to maximize customer satisfaction, retention and lifetime value, and ensuring they’re implemented, measuring their success. • Analyse and report on CRM programme performance on a regular basis to senior stakeholders, surfacing key insights and actions to be taken as a result. • Partner with brand and ecommerce teams to align CRM activity with wider trading and campaign plans • Manage, motivate and develop a team to deliver campaigns and communications to meet targets, whilst supporting their personal goals and objectives. • Keep up to date with the latest industry trends, legislation, and the implications for our business. • Drive strategic direction across the brand portfolio, ensuring consistency in internal workflows, processes, and ways of working. Maintain adherence to SLAs to uphold best practices and deliver excellence across the channel • Manage the CRM calendar across all brands, ensuring campaigns are coordinated, customer-centric, and commercially effective What skills and experience do I need for this role?  • 3+ years in a CRM role • Direct line-management experience • Hands on experience with CRM systems. Personify desirable • Multi-channel experience and exposure ideal (Email, SMS, App) • Understanding of lifecycle CRM, customer data and segmentation • Comfortable analysing data, working with analytics software such as Tableau and Google Analytics, and drawing out actionable insights • Writing and proof-reading copy for CRM channels • Experience within the retail industry, ideally the Beauty industry, desirable • Highly articulate and confident communicator with strong influencing skills • Ability to collaborate with multiple stakeholders in a fast-paced environment • Self-motivated multi-tasker able to handle multiple projects with good time management • Confident dealing with senior stakeholders with strong upwards management skills • Attention to detail • Commercial acumen What’s in it for me? Career Development • Access bespoke development programmes that have been designed and developed by our in-house L&D team. • Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider. Enhanced Leave • 25 days annual leave plus bank holidays. • Don’t want to work on your birthday? We don’t either! Enjoy your day off on us! • Enhanced maternity and paternity pay, depending on length of service. • Up to 10 days compassionate leave. • Buy back up to 3 days each year. • Unlock 2 days volunteer leave after 12-months. Wellbeing Support • Access face-to-face and virtual appointments with our in-house GP. • Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa. • State-of-the-art on-site gym. • Access to our on-site physio. Other Perks • Save up to 12% on the cost of personal tech through our salary sacrifice scheme. • Subsidised bus pass from Manchester City Centre to our ICON office. • Up to 50% staff discount on THG brands. • On-site staff shop. • Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation. • Anniversary gifts when you hit 5 and 10 years of service. THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability. THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.