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Mid LevelFull-timeGoAI
Salary Range
$68,000 - $92,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
We are seeking a curious and detail-oriented Data Analyst to join our Content Insights organization. In this role, you will be the primary engine behind our data storytelling, transforming raw metrics into the "surprise and delight" content that fuels Nielsen’s global brand. You will support the Senior Manager in testing hypotheses and uncovering trends, all while ensuring that every piece of data we publish passes through our rigorous Quality Integrity Gate. You are not just a number-cruncher; you are a narrative builder who understands the "why" behind the data.
 
What You’ll Do Data Storytelling & Content Support
• Macro & Micro-Narratives: Perform the underlying data analysis for Nielsen’s flagship reports and help repurpose these insights into micro-narratives for social media, podcasts, and demand gen workstreams.
• Trend Recognition: Proactively identify cultural trends and test their impact within Nielsen’s datasets to mine for timely data points that can fuel social media posts.
• Client Roadshows: Analyze and package bespoke data insights for client roadshows, ensuring 100% accuracy and strategic relevance for our valued partners.
Operational Excellence & Data Integrity
• The Integrity Gate: Act as the primary guardian of data quality, executing the quality check protocol for all external reports and insights.
• AI-First Workflow: Utilize and help develop AI-driven tools to automate repetitive calculations, contributing to the department's goal of reducing data analysis time by 20%.
• Dashboards & Visualization: Build and maintain performance dashboards in Looker or Tableau that provide real-time visibility for Brand, Lifecycle, and Product Marketing teams.
Market Priming & Growth
• Growth Product Support: Support the Go-To-Market (GTM) strategy for Ad Intel, Streaming, and Creator solutions by providing the market-priming research necessary to establish Nielsen as an intelligence leader.
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About TheNielsenCompany
TheNielsenCompany is a global leader in providing data and analytics solutions to the media, marketing, and consumer goods industries. Founded in 1923 by Arthur C. Nielsen Sr., the company has established itself as a trusted source for market research and insights, helping businesses make informed decisions based on reliable data. With a presence in numerous countries, TheNielsenCompany has evolved over nearly a century to adapt to the changing landscape of consumer behavior and market trends, leveraging technology to deliver accurate and actionable intelligence. TheNielsenCompany offers a comprehensive suite of products and services, including consumer panel data, retail measurement, audience measurement, and digital analytics. Key features of their solutions include real-time data collection, advanced analytics, and customizable reporting tools that cater to the specific needs of brands, advertisers, and retailers. Their target audience spans across industries, from CPG companies and media networks to e-commerce platforms and government agencies, all seeking to understand market dynamics and consumer preferences. The company’s offerings are designed to provide deep insights into purchasing patterns, media consumption, and competitive positioning. A notable achievement for TheNielsenCompany is its development of the Nielsen Ratings, which have become the industry standard for television audience measurement. The company holds a dominant market position, recognized for its rigorous methodologies and commitment to data integrity. Its unique value proposition lies in its ability to combine traditional research techniques with cutting-edge technology, offering clients a holistic view of the market. This blend of innovation and reliability has cemented TheNielsenCompany’s reputation as an indispensable partner for businesses navigating the complexities of the modern marketplace.
