Director of Product Marketing at TheNielsenCompany

About the Role

We are seeking a Director of Product Marketing to lead global go-to-market strategy, positioning and commercialization across Gracenote’s portfolio of data, IDs and AI-powered content solutions for media, entertainment and advertising customers.

Key Responsibilities

• →Partner with Product Management to shape roadmaps with market insight, customer feedback and competitive intelligence, ensuring our metadata, IDs and AI solutions solve high‑value customer problems.
• →Collaborate closely with Sales and Customer Success to accelerate new product adoption, support renewals and expansions, and ensure a shared understanding of customers, problems, messaging and proof points.
• →Define and own the PMM team charter (scope, responsibilities, success metrics, engagement model) to clarify what product marketing does—and does not—do for the business.
• →Build and continuously refine core PMM foundations: audience and buyer personas, positioning and messaging frameworks, launch tiers and playbooks, sales enablement standards, and competitive/market intelligence rhythms.
• →Assess current team strengths, gaps and workloads; implement a clear operating model, role definitions and career paths for Product Marketing Managers and related roles.
• →Provide hands‑on coaching and feedback to existing PMMs, upskilling them in strategic storytelling, insight‑driven positioning, launch leadership, stakeholder management and influence.
• →Create rituals and processes that elevate PMM from primarily GTM execution to a more strategic partner in roadmap definition, packaging, pricing and segment strategy.
• →Lead GTM planning and execution for new products and features, while using those launches as opportunities to model best‑in‑class PMM practices the team can replicate.
• →Implement lightweight but effective measurement for PMM (e.g., launch health, digital content engagement, enablement utilization) and help the team use data to prioritize and improve.
• →Represent the PMM function with Gracenote leadership, securing ongoing executive sponsorship and resourcing for the team.