Sales Director, Product Utilization & Revenue Growth at TheNielsenCompany

• Drive incremental revenue and product adoption by ensuring consistent activation and utilization of Nielsen’s consumption-based offerings (e.g., Nielsen ONE Ads, Nielsen ONE Outcomes). • Partner with clients and internal cross functional teams across account management and customer success to plan, monitor, increase, and optimize campaign measurement usage. • Serve as the commercial bridge between client campaign teams, product and technical support to provide client feedback to improve product features. • Responsible for identifying and delivering key insights to demonstrate client ROI. Responsibilities • Lead a team of Consumption Product Sales associates who serve as the primary point of contact for campaign activation and measurement execution across existing client accounts. • Identify and propose new studies and campaigns to utilize Nielsen ONE Ads and other consumption-based products. • Maintain a consultative relationship focused on linking product usage to tangible business outcomes. • Collaborate with client and cross functional teams to define campaign tracking schedules, KPIs, and reporting cadences. Performance & Operational Excellence • Monitor product utilization data to identify activation trends, cross-sell opportunities, and at-risk clients. • Forecast consumption revenue based on campaign volume and client planning cycles. • Collaborate with Account Management to align consumption targets with client budgets and renewal schedules. • Standardize playbooks for campaign activation and ROI storytelling across verticals. Cross Functional Collaboration • Share feedback with Product and Engineering teams to optimize workflows and improve automation. • Partner with Account Executive to coordinate campaign planning and performance insights for executive stakeholders. • Work with Marketing to surface success stories and quantify campaign impact. • Liaise with Customer Support and Product Specialists to troubleshoot campaign setup or delivery issues. •   • Identify underutilization risks and proactively propose upsell opportunities or campaign extensions. • Deliver usage, insights and performance reviews demonstrating value delivered per campaign or quarter. • Train client stakeholders on product workflows, dashboards, and best practices.