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Mid LevelFull-timeGit
Salary Range
$51,000 - $69,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a forward-thinking Brand Manager EMEA to develop and execute brand strategies for Nielsen across audiences and customer touchpoints. This role will drive key brand initiatives in European markets as part of the integrated marketing process.
Key Responsibilities
- →Serve as a leader and representative for Nielsen’s brand initiatives, narratives and relevance across key campaigns in EMEA
- →Drive a customer-centric strategy to address complex global business, customers, and industry opportunities
- →Drive integrated marketing efforts that engage, collaborate and align internal teams and external stakeholders
- →Develop, drive and execute brand initiatives in EMEA using customer local/regional insights
- →Collaborate closely with Creative, Digital, Retention Marketing, Sales, Product Marketing, Events, Social and other global functions
- →Define success metrics across brand health and connect brand performance to business outcomes
- →Drive cross-functional teams in EMEA and globally for key regional and local brand projects
Requirements
- ✓Experience in brand management and strategy development
- ✓Strong understanding of European markets and customer insights
- ✓Ability to lead cross-functional teams and drive integrated marketing efforts
- ✓Experience with brand performance measurement and business outcomes
- ✓Excellent collaboration and communication skills
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About TheNielsenCompany
TheNielsenCompany is a global leader in providing data and analytics solutions to the media, marketing, and consumer goods industries. Founded in 1923 by Arthur C. Nielsen Sr., the company has established itself as a trusted source for market research and insights, helping businesses make informed decisions based on reliable data. With a presence in numerous countries, TheNielsenCompany has evolved over nearly a century to adapt to the changing landscape of consumer behavior and market trends, leveraging technology to deliver accurate and actionable intelligence. TheNielsenCompany offers a comprehensive suite of products and services, including consumer panel data, retail measurement, audience measurement, and digital analytics. Key features of their solutions include real-time data collection, advanced analytics, and customizable reporting tools that cater to the specific needs of brands, advertisers, and retailers. Their target audience spans across industries, from CPG companies and media networks to e-commerce platforms and government agencies, all seeking to understand market dynamics and consumer preferences. The company’s offerings are designed to provide deep insights into purchasing patterns, media consumption, and competitive positioning. A notable achievement for TheNielsenCompany is its development of the Nielsen Ratings, which have become the industry standard for television audience measurement. The company holds a dominant market position, recognized for its rigorous methodologies and commitment to data integrity. Its unique value proposition lies in its ability to combine traditional research techniques with cutting-edge technology, offering clients a holistic view of the market. This blend of innovation and reliability has cemented TheNielsenCompany’s reputation as an indispensable partner for businesses navigating the complexities of the modern marketplace.
