Job Details:
We are seeking a Subscription Product Manager to help drive subscriber growth and revenue growth across The Real Dealβs news subscription product while supporting the broader subscription ecosystem.
The core mandate of this role is to grow subscribers, reduce churn, improve retention, increase conversion and grow subscription revenue through data-driven product improvements.
While subscription marketing focuses on lifecycle campaigns and outbound acquisition channels, this role focuses on the product mechanics that drive conversion and retention. This includes optimizing paywall behavior, pricing structures, subscription flows, checkout experiences, renewal journeys and cancellation processes.
This is a highly data-driven role. The Subscription Product Manager will analyze subscriber behavior, identify friction points across the subscription experience and use data and experimentation to inform product improvements.
The role will collaborate closely with the Head of Product and cross-functional leadership to help define the strategy and roadmap for subscription product improvements, translating insights into measurable business impact.
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Job Responsibilities:
Data-Driven Performance Optimization
Analyze subscriber behavior, conversion funnels and churn trends to identify opportunities for improvement
Use data to diagnose friction points across the subscription experience
Develop hypotheses, run experiments and measure results to inform product decisions
Present insights and recommendations based on performance trends and experimentation results
Churn Reduction and Retention
Analyze churn drivers and cancellation trends
Identify behavioral patterns that signal retention risk
Improve renewal, cancellation and account management flows
Partner closely with Customer Service to translate recurring subscriber issues into product improvements
Implement product and experience improvements that reduce avoidable churn
Conversion Optimization
Optimize paywall performance and subscription flows
Identify friction points across acquisition and checkout
Run structured experiments on pricing, packaging, messaging and offers
Improve checkout UX and subscription purchase experience
Continuously test and iterate to improve conversion rates
Subscriber and Revenue Growth
Define and consult on product initiatives that increase total subscriber count
Improve monetization through pricing strategy, packaging and offer testing
Support corporate subscription workflows in partnership with Sales
Ensure subscription mechanics support overall revenue growth goals
Subscription Optimization Roadmap
Collaborate with the Head of Product and cross-functional stakeholders to help define and prioritize the roadmap for subscription improvements
Identify opportunities to improve retention, conversion and subscriber growth through product optimization
Use data and experimentation to inform prioritization and roadmap recommendations
Ensure subscription infrastructure supports a complex business model including individual and corporate subscriptions
Cross-Functional Collaboration
Work closely with Product and Development to scope and ship subscription improvements
Collaborate with Marketing to ensure alignment between product experience and acquisition campaigns
Partner with Sales on corporate subscription workflows and upsell opportunities
Work with Customer Service to identify systemic subscription issues and improve subscriber experience
Coordinate with Editorial when subscription strategy impacts content access or positioning
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Qualifications
3 to 5 years of product management or growth experience
Direct experience managing subscription or recurring revenue products
Strong analytical skills and a data-driven approach to decision making
Experience analyzing subscriber behavior, conversion funnels and churn drivers
Experience running A/B tests and experimentation programs
Experience with Piano strongly preferred
Experience in digital media, publishing or B2B information services is a plus
Experience working with corporate or multi-seat subscription models is a strong plus
Ability to translate complex data into clear insights and actionable product decisions
Strong communication skills and ability to collaborate across teams
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Who We Are:
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The Real Deal is the largest real-estate news outlet in the US, reaching millions of professionals daily through our media channels. We have received 60+ awards for editorial excellence over the past six years, including the General Excellence award from the Society of Business Writers and Editors.
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Quantcast rates us among the 300-most visited sites in the US and the website with the wealthiest audience and one of the most educated.
As a publication, The Real Deal is to real estate what Variety is to entertainment or what Politico is to Beltway politics β a plugged-in news outlet that is read by the entire industry.
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We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We partner with our employees to support diversity and inclusion in the workplace and through higher education programs supporting rising journalists.