Senior Marketing Copywriter - FTC 6 months at Tide

ABOUT TIDE At Tide we help SMEs save time (and money) in the running of their businesses by not only offering business accounts and related banking services, but also a comprehensive set of highly usable and connected administrative solutions from invoicing to accounting. Tide is transforming the small business banking market with over 1.8 million members globally across the UK, India, Germany and France. Using advanced technology, all solutions are designed with SMEs in mind. With quick onboarding, low fees and innovative features, we thrive on making data-driven decisions to serve our mission: to help SMEs save both time (and money) so they can get back to doing what they love. Tide facts: • Tide is available for UK, Indian, German and French SMEs • Over 1.8 million members: 800,000 UK and 1,000,000 in India and growing rapidly • Over $300 million raised in funding • Over 2,500 Tideans globally - we’re diversity champions! • We have offices in Central London, with a member support and technology centre in Sofia, Bulgaria, technology centres in Serbia, Romania, Lithuania and Hyderabad and offices in Gurugram and New Delhi, and in Berlin, Paris and Luxembourg. ABOUT THE TEAM: The Tide SEO Team is a fast growing vital part of Tide’s marketing mix, dedicated to driving sustainable growth, acquisition and visibility through cutting-edge organic search strategies. As we continue to scale our footprint and adapt to a rapidly evolving search landscape, the team is looking for a strategic, technical, and innovative Senior SEO Manager to support us in our next phase of growth. In this role, you will join our high-performing team to spearhead our expansion across the UK and beyond, and pioneer new initiatives that position Tide at the forefront of AI-driven search. This job is right for you if: • You have extensive, demonstrable 7+ years of experience in SEO strategy, with a proven track record of successfully improving organic search rankings and driving sustained growth. • You possess a deep understanding of complex SEO principles and content marketing best practices. • You have experience defining and implementing a comprehensive SEO strategy aligned with business goals and market-specific requirements across multiple markets. • You are an expert in identifying and resolving technical SEO issues (e.g., site speed, crawlability, indexation, structured data). • Experience in leading and mentoring junior SEO team members. • Understanding of how AI & LLMs are changing the search landscape and initiatives of how to set up brands up for success in these spaces. • You are highly analytical, comfortable using data from tools like Google Analytics, Google Search Console, Screaming Frog, SEMrush, Moz, or Ahrefs to inform and refine your work. • You are skilled in working collaboratively with cross-functional teams (incl. product managers, developers, and copywriters). • Experience working on and executing digital PR & offsite SEO campaigns. • The business language is English, so strong English written and spoken skills are required for effective collaboration with the wider business. • Other European languages are a bonus. ABOUT THE ROLE: Your responsibilities will be focused on strategic ownership and execution, including: • Developing and executing the SEO strategy to drive organic traffic and conversions • Defining the Content Strategy across the UK. • Leading the execution of high-quality content maintaining SEO effectiveness and brand consistency. • Supporting leadership improve performance in international markets. • Driving initiatives to set up Tide for success in the GEO/LLM space. • Leading comprehensive technical SEO audits working with engineers to implement best practice. • Conducting in-depth keyword research, competitive analysis, and market trend analysis to inform strategic decisions and identify content gaps. • Monitoring and analyzing website performance providing regular reports, and presenting insights to stakeholders. • Staying up-to-date with the latest SEO trends, algorithm changes, and best practices to ensure the strategy remains relevant and effective. • Being the guardian of our SEO best practices, establishing standards and ways of working for the wider team and business to ensure efficiency and high quality. WHAT WE ARE LOOKING FOR: • You take extreme ownership of your projects and see them through to completion. • You can adapt and develop an understanding of market-specific requirements and local industry trends. • You are a strategic, long-term thinker who can autonomously identify and execute significant growth opportunities. • You have excellent planning, organisational, and time management skills, thriving in a fast-paced, deadline-driven environment. • Passionate about supporting the growth and development of junior team members. • You possess an eye for detail, as well as excellent proofreading and editing skills. • You have experience with project management tools (e.g. JIRA, Trello etc). • Prior experience in the Fintech, Tech or Finance sectors is a plus WHAT YOU’LL GET IN RETURN: • 25 days paid annual leave • 3 paid days off for volunteering or L&D activities • Extended maternity and paternity leave covered by the company • Personal L&D budget • Additional health & dental insurance • Mental wellbeing platform • Fully covered Multisports card • Food vouchers • Snacks, light food, drinks in the office • WFH equipment allowance • Sabbatical Leave • Share options TIDEAN WAYS OF WORKING At Tide, we champion a flexible workplace model that supports both in-person and remote work to cater to the specific needs of our different teams. While remote work is supported, we believe in the power of face-to-face interactions to foster team spirit and collaboration. Our offices are designed as hubs for innovation and team-building, where we encourage regular in-person gatherings to foster a strong sense of community. TIDE IS A PLACE FOR EVERYONE At Tide, we believe that we can only succeed if we let our differences enrich our culture. Our Tideans come from a variety of backgrounds and experience levels. We consider everyone irrespective of their ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity or differently-abled status. We celebrate diversity in our workforce as a cornerstone of our success. Our commitment to a broad spectrum of ideas and backgrounds is what enables us to build products that resonate with our members’ diverse needs and lives. We are One Team and foster a transparent and inclusive environment, where everyone’s voice is heard. At Tide, we thrive on diversity, embracing various backgrounds and experiences. We welcome all individuals regardless of ethnicity, religion, sexual orientation, gender identity, or disability. Our inclusive culture is key to our success, helping us build products that meet our members' diverse needs. We are One Team, committed to transparency and ensuring everyone’s voice is heard. Disclaimer It has come to our attention that individuals or agencies are falsely claiming to represent Tide and are reaching out to candidates regarding job opportunities. Please be aware that: • Tide does not charge any fees at any stage of the recruitment process. • All official Tide job opportunities are listed exclusively on our Careers Page and applications should be submitted through this channel. • Communication from Tide will only come from an official @tide.co email address. • Tide does not work with agencies or recruiters without prior formal engagement, and we do not authorize third parties to make job offers on our behalf. If you are contacted by anyone misrepresenting Tide or requesting payment, please treat it as fraudulent and report it to us immediately at [Upgrade to PRO to see contact] Your safety and trust are important to us, and we are committed to ensuring a fair and transparent recruitment process. Tide leverages AI to enhance our hiring experience. You can read more about how we use AI in our recruitment process in our AI Policy. 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