Performance Creative Strategist & Copywriter, Demand Generation at Toast

Toast

Remote- USA·13h ago

Mid LevelFull-timeGitAI

Salary Range

$68,000 - $92,000 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Toast is seeking a Creative Systems Architect to join AdLab, our creative demand system. This founding role will architect and scale our creative systems, driving measurable pipeline growth through structured experimentation and modular content.

Key Responsibilities

→Design and evolve Toast’s creative testing and iteration framework across paid and demand gen channels
→Build scalable, modular creative systems for high-velocity experimentation
→Develop creative best practices that scale globally while adapting to channel nuances
→Oversee demand generation creative experimentation roadmap
→Shape demand narratives aligned to priority Category Entry Points
→Lead hypothesis → test → learn → scale loop across demand channels
→Partner with cross-functional teams to evaluate creative impact

Requirements

✓5–8+ years in creative strategy, demand generation, or performance-focused roles
✓Proven ability to drive measurable outcomes through structured creative experimentation
✓Experience building creative testing frameworks and modular content systems
✓Strong ability to translate performance data into creative direction
✓Comfort influencing cross-functional stakeholders
✓Familiarity with AI-driven creative tools
✓Deep understanding of paid social and video platform nuances