Digital Marketing Manager - Octopus Energy Business at octoenergy

At Octopus Energy for Business (OEB), we are an established and rapidly scaling energy supplier with more than 120k business customers. We are reinventing Britain’s business energy market by rejecting brokers, delivering great value and outrageously good customer service to all customer segments and leading the market for business smart products like Shape Shifters and Electric Match. Operating within Octopus Energy Group, we are committed to helping business customers cut their bills and meet their energy needs through technology, renewables and flexibility. To do this to the fullest extent, we need to take our growth to the next level by building more awareness of our amazing products and service levels within the business market specifically. OEB’s brand stands for championing British businesses, delivering bill-saving value through innovative energy products and rejecting the status-quo of energy broker domination in the wider market. But we want to get the word out even more effectively than we have done to date. Using compelling story-telling, our amazing customer case studies, new breakthrough media strategies and a creative B2B marketing approach, this role will play an integral role in making that a reality for Octopus in the B2B market. What you'll do • Own the end-to-end performance of our paid digital channels — primarily Google Ads and Meta • Plan, build and optimise campaigns yourself — from keyword strategy and audience targeting through to ad creation and budget allocation • Continuously test and learn, run structured experiments across creative, copy, landing pages and bidding strategies to improve performance • Analyse campaign performance daily and translate data into clear actions that improve conversion rate, CPA and ROI • Write high-performing ad copy tailored to SME audiences — clear, compelling and grounded in real customer value • Work closely with web and product teams to improve landing pages and on-site journeys to maximise conversion • Develop and refine audience strategies — from intent-based search to lookalike and retargeting audiences • Manage and optimise budgets to drive efficient, scalable growth while maintaining strong cost control • Identify new growth opportunities across channels, formats and platforms (e.g. new campaign types, betas, or emerging channels) • Collaborate with brand, content and partnerships teams to ensure campaigns are aligned and consistent across channels • Bring ideas: challenge what we’re doing today and suggest smarter, simpler or more effective ways to grow What you should know We rarely use agencies for anything. We’re a fabulous team of in-house designers, UX, copywriters and front-end developers. We do our own media buying. You could say, in fact, that we’re half agency, but we’re your most favourite client ever, the one you secretly yearned to work at. We’re looking for someone who knows digital, but really understands people. You’re comfortable with the numbers, but you think in behaviours. You’ll have the autonomy to get things live quickly, test, learn and improve — working closely with a creative team that moves at pace. You like shipping, not polishing. You’re motivated by building something meaningful, not just managing it. And finally, being honest and transparent, we find that people from traditional corporate businesses can struggle in this environment of creativity and rapidly changing priorities. We do hire people from these backgrounds - please don’t let that stop you from applying - but successful candidates understand the criticisms of old traditional business models and are eager to try something evidently more impactful. 💚 Why else you'll love it here 💚 • 💰 Wondering what the salary for this role is? Just ask us! On a call with one of our recruiters it's something we always cover as we genuinely want to match your experience with the correct salary. The reason why we don't advertise is because we honestly have a degree of flexibility and would never want salary to be a reason why someone doesn't apply to Octopus - what's more important to us is finding the right octofit! • 🎉 Octopus Energy Group is a unique culture. An organisation where people learn, decide, and build quicker. Where people work with autonomy, alongside a wide range of amazing co-owners, on projects that break new ground. We want your hard work to be rewarded with perks you actually care about! We were recently named the UK's top company to work for, and we ranked in the top ten in the Sunday Times Best Places to Work 2024. Our Group CEO, Greg has recorded a podcast about our culture and how we empower our people. We’ve also been placed in the top 10 companies for senior leadership • 🎁 Visit our UK perks hub - Octopus Employee Benefits If this sounds like you then we'd love to hear from you. 🚀 P.S. Our process usually takes up to 4 weeks, but we’ll always do our best to flex around what works for you. Along the way, you’ll chat with our recruitment team and your Recruiter will help you throughout different stages. Got any burning questions before then? Drop us a message at [Upgrade to PRO to see contact] and we’d love to help! Are you ready for a career with us? We want to ensure you have all the tools and environment you need to unleash your potential. Need any specific accommodations? Whether you require specific accommodations or have a unique preference, let us know, and we'll do what we can to customise your interview process for comfort and maximum magic! Studies have shown that some groups of people, like women, are less likely to apply to a role unless they meet 100% of the job requirements. Whoever you are, if you like one of our jobs, we encourage you to apply as you might just be the candidate we hire. Across Octopus, we're looking for genuinely decent people who are honest and empathetic. Our people are our strongest asset and the unique skills and perspectives people bring to the team are the driving force of our success. As an equal opportunity employer, we do not discriminate on the basis of any protected attribute. Our commitment is to provide equal opportunities, an inclusive work environment, and fairness for everyone.