Freelance Head of Growth at Toloka

Company Intro: At Toloka AI we create data that powers leading GenAI models and innovations. We work with frontier labs, big tech, renowned AI startups, enterprises and non-profit research organizations worldwide. We use a combination of Experts + Crowd + Tech Platform to teach AI models to reason and evaluate their efficacy and safety. We have experts in more than 50 different domains—from doctors and lawyers to physicists and engineers—and boast one of the most diverse global crowds, representing over 100 countries and speaking 40+ languages. We are a well-funded startup with an enviable portfolio of clients including Anthropic, Amazon, Microsoft, Poolside, Recraft, and Shopify. Recently, we secured strategic investment led by Bezos Expeditions and Nebius Group with participation from Mikhail Parakhin, CTO of Shopify and board advisor to leading GenAI companies, who now serves as our Chairman of the Board. Our remote-first team is globally distributed around the world: USA, UK, the Netherlands, Israel, Czech Republic, Serbia, and more. Role Overview: This is a hands-on, zero-to-one growth role for someone who thrives in early-stage environments and takes full ownership of go-to-market strategy and execution. You will drive growth for an AI-native product at the product–market fit stage, leading rapid experimentation across acquisition channels (paid, organic, product-led) and identifying scalable distribution strategies. Key responsibilities: Own end-to-end GTM strategy (positioning, channels, budget, KPIs) Build and lead the growth team Design and run structured experimentation frameworks, rapid testing across channels, landing pages, messaging, and monetization models. Build organic growth from scratch Set direction for paid growth team (performance + social) Drive both B2C (founders / solopreneurs via consumer channels) and B2B (SMB / Agent builders and etc) Work closely with Product Marketing, Product and development teams Requirements: 5+ years of working experience in marketing, including 2+ years in B2B SaaS startup Strong hands-on experience across paid and organic channels (Meta, Google, LinkedIn, SEO, content, partnerships, etc.). Strong positioning & messaging skills (can build category narrative from scratch) Comfortable as both strategist and hands-on executor Strong understanding of growth metrics (CAC, LTV, blended acquisition costs, etc.) Experience owning both B2B and B2C growth motions Fluent English AI enthusiast - active user of Claude Cowork, Codex and etc. Builder mentality (zero-to-one) Comfortable with ambiguity and experimentation Able to connect product, messaging, and distribution Experience launching on Product Hunt or in AI / productivity communities Familiarity with founders / solopreneurs / consultant audience Equal Opportunity Employer: Toloka is committed to providing equal opportunity and fostering an inclusive environment. We welcome applications from all qualified individuals and do not discriminate on the basis of race, religion, color, national origin, sex, sexual orientation, gender identity, age, marital status, veteran status, disability, or any other characteristic protected by applicable law. Selection decisions are made based on qualifications, merit, and business need. [Important Notice] Scam Alert Regarding Fake Job Postings It has come to our attention that an individual or group is fraudulently impersonating Toloka to post fake jobs and solicit personal information from applicants.Please be aware: Official Communication: Our recruiting team will only contact you from an official "toloka.ai" email address. We will NEVER use Gmail, Yahoo, Tolokainc, toloka.inc, or other personal or seemingly business email accounts. Our Process: We will never ask for your bank account details, credit card number, or any fees as part of the application or interview process. Official Listings: All legitimate job openings are posted on our official careers page: [Upgrade to PRO to see link] What to do: If you see a suspicious job posting or have been contacted by someone you suspect is a scammer, please do not provide any personal information. Instead, report the incident to us directly at [Upgrade to PRO to see contact] and report the profile/post to LinkedIn.We are taking this matter very seriously and are working with the appropriate parties to resolve it. Thank you for your vigilance!