Marketing_Brand Marketing Manager at RedBull

Consumer Insights and Market Research • Transforms complex data into compelling, actionable insights and ensures they are integrated into robust brand strategies and execution plans. • Actively monitors brand and product perception across social media, with a dedicated focus on the younger target segments to identify emerging trends. • Leads the development of creative ideas and tactical plans that directly address identified consumer needs and market opportunities.Brand Management • Drives brand trial and awareness to expand user base; monitors 4-week/12-month consumption trends, TOM awareness, and brand salience. • Develops and implements new tools and programs (Sales/Marketing/Trade Marketing) to enhance cross-departmental efficiency and marketing impact. • Provides expert guidance and creative support to marketing peers and On/Off-Premise teams, ensuring brand consistency across all projects. • Acts as the strategic bridge between Trade and Marketing to ensure synergy and alignment on all business-driven initiatives. • Supports the Head of Brand in conducting brand training, fostering a deep understanding of brand values and standards across the organization.Advertising and Creative • Creates branding and "through-the-line" communication for product marketing, ensuring seamless collaboration across all respective marketing functions. • Develops and implements localized advertising plans that integrate international best practices. • Partners closely with the Media Network team to maximize brand impact across owned, earned, and paid media channels. • Manages creative and media agencies to ensure optimal contractual alignment and fosters strong working relationships to deliver world-class creative output.Product and Packaging Innovation • Leads and manages product launches marketing campaign, serving as the primary point of contact for Red Bull HQ while ensuring cross-functional alignment with trade marketing. • Systematically collects and analyzes project learnings to drive continuous improvement locally and share insights with International HQ.General Management • Supports the Head of Brand in developing and implementing the annual brand marketing business plan to drive growth. • Leads the annual advertising and product marketing plans, ensuring financial alignment with P&L and budgets in collaboration with marketing and sales. • Manages and maintains the agreed budget with high precision to optimize resource allocation and ROI. • Strengthens the organization's collective hard and soft skills to foster a highly productive and collaborative cross-functional working environment. • Builds strong, transparent, and trusted partnerships with management, peers, and external partners to ensure seamless execution.