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ManagerFull-time
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Store Marketing & Growth Manager to join The Kyiv Independent, Ukraine's main English-language news outlet. This role will lead the marketing, promotion, and sales strategy of their online store, showcasing Ukrainian culture and supporting their journalism.
Key Responsibilities
- →Develop and execute the marketing and promotional strategy for the Kyiv Independent Store
- →Plan and lead promotion and distribution for product drops, seasonal campaigns, and limited editions
- →Define promotion mechanics: bundles, pricing logic, offers, CTAs
- →Track performance (revenue, conversion, AOV) and iterate based on results
- →Lead store campaigns from idea to launch, including concept, positioning, messaging, and coordination
- →Work closely with design, editorial, audience, and fundraising teams
- →Write and edit product descriptions, campaign landing pages, store banners, and promo emails
- →Ensure a consistent KI tone of voice and translate KI’s mission into clear messaging
- →Position merch as a way to support independent journalism and Ukraine
- →Make sure every product drop clearly communicates its purpose and impact
Requirements
- ✓3–6+ years of experience in marketing, growth, or e-commerce
- ✓Proven experience driving sales through campaigns
- ✓Strong copywriting skills
- ✓Comfortable being hands-on and moving fast
- ✓Analytical mindset and ability to learn from results
- ✓Clear communicator, comfortable working across teams
- ✓Experience in media, publishing, or mission-driven organizations would be an advantage
- ✓Familiarity with Shopify or e-commerce analytics would be an advantage
- ✓Understanding of international audiences and their interest in Ukraine
- ✓Excellent knowledge of English (intermediate or advanced level)
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