Marketing Operations Manager at tracktik

At Trackforce, we are transforming how physical security operations are managed around the world. As the leading SaaS platform for physical security workforce management, we provide security companies and organizations with a streamlined solution to manage their guard forces, respond faster, operate more efficiently, and reduce costs — all while staying focused on safety and protection.   We support 4,600+ clients across more than 50 countries and are proud to be a growing team of 300+ professionals. With our headquarters in Dallas, Texas, and Centers of Excellence in Montreal, Quebec and Wroclaw, Poland, we collaborate across regions and time zones in a hybrid work environment that combines flexibility, connection, and meaningful impact. Position: Marketing Operations Manager Location: Montreal, Canada (Hybrid 3 days/week preferred) Position Type: Full-time Compensation: 105,000 - 120,000 CAD + bonus Position Summary Trackforce is looking for a Marketing Operations Manager to help scale and optimize our global demand generation engine. This role is critical in ensuring that marketing programs execute efficiently, leads move quickly through the funnel, and performance is measurable and continuously improving. You will own the day-to-day execution and governance of marketing operations, including campaign setup, lifecycle automation, lead routing, scoring, reporting, and marketing technology administration. This role sits at the center of Marketing, SDR, Sales, and RevOps, ensuring alignment across teams and driving operational excellence across the funnel. Reporting into the marketing organization, this is a highly hands-on role for someone who enjoys building systems, improving workflows, and using data to drive better outcomes. You will play a key role in improving conversion rates, increasing speed to lead, and enabling scalable, high-performing marketing programs globally. Key Responsibilities Marketing Operations Execution & Process Ownership • Build, launch, and QA marketing campaigns and automation workflows in HubSpot and Salesforce • Own campaign setup standards and governance across marketing and sales systems • Manage marketing → SDR → Sales routing workflows to ensure timely lead follow-up • Maintain lifecycle stage definitions and automate status updates across the funnel • Document and scale repeatable marketing processes and operating procedures Lead Management, Scoring & Segmentation • Implement and optimize lead scoring models using behavioral and demographic data • Manage segmentation across persona, region, industry, engagement, and intent signals • Build dynamic lists and automation programs to support nurture, outbound prioritization, and retargeting • Monitor lead flow and recommend improvements to increase conversion and response rates Campaign Operations & Nurture Programs • Partner with Demand Generation to execute multi-channel campaigns including email, webinars, events, and ABM programs • Build and optimize automated nurture programs and triggered outreach flows • Conduct A/B testing across segmentation, cadence, messaging triggers, and timing • Support operational execution of major campaigns, events, and post-event follow-up Data Quality & Marketing Systems Administration • Maintain high standards for data hygiene, enrichment, and compliance across systems • Audit HubSpot and Salesforce data structures and campaign tracking integrity • Manage integrations and ensure accurate data sync across the martech stack • Support onboarding and optimization of new marketing tools Analytics, Funnel Reporting & Performance Insights • Build and maintain dashboards across campaign performance, funnel conversion, and pipeline contribution • Monitor key KPIs including lead response time, MQL to meeting conversion, and engagement performance • Identify operational bottlenecks and recommend improvements to increase funnel velocity • Support leadership reporting and pipeline forecasting Qualifications • Experience with HubSpot and Salesforce in a B2B SaaS environment • Familiarity with tools such as Qualified, ZoomInfo, UserGems, or similar platforms • Exposure to ABM platforms such as 6sense, Demandbase, or RollWorks • Experience supporting SDR teams and outbound workflows • Familiarity with AI-driven marketing automation or conversational marketing • Experience working in global marketing teams across multiple regions Success Metrics • Improve MQL to meeting conversion rates and overall funnel performance • Increase speed to lead and ensure SLA adherence across inbound and outbound programs • Deliver accurate, actionable reporting on marketing contribution to pipeline • Establish scalable campaign operations and process consistency • Improve data quality and campaign tracking accuracy across system Why Trackforce This is a high-impact role at the center of a fast-scaling global marketing organization. You will directly influence how marketing drives pipeline and revenue, with visibility across leadership and close alignment with Sales and RevOps. If you enjoy building systems, optimizing performance, and seeing your work translate into measurable business impact, this role offers the opportunity to shape and scale a modern marketing operations function. Working at Trackforce   At Trackforce, we operate in a hybrid model of work, offering flexibility to balance in‑office collaboration with remote work. This approach allows our teams to stay connected while maintaining autonomy and work‑life balance. We are highly focused on delivering value to our customers, and our recent merger has strengthened our position as the market leader in security workforce management software.   Planned office relocation (May) to 2020 Blvd Robert-Bourassa Suite 2000, Montreal, QC H3A 2A5 - offering a more central and accessible workspace.   Benefits We Offer ·        Hybrid and flexible work model ·        Three weeks of vacation starting in your first year ·        Paid sick days & family obligation days ·        Comprehensive health & dental coverage from Day 1 ·        24/7 telemedicine access ·        Mental health & wellness support ·        Life insurance, AD&D, long term‑ disability & critical illness coverage ·        RRSP & DPSP with employer matching ·        Employee referral bonus ·        Paid volunteer day & recognition programs   #LI-Hybrid   At Trackforce, we are committed to providing an inclusive, respectful, and discrimination‑free workplace. We do not tolerate discrimination or harassment of any kind and make employment decisions based on qualifications, merit, and business needs. We proudly comply with local employment laws and are an equal opportunity employer in all locations where we operate.