Social Media Manager (Growth & Acquisition) at Tradeify

ABOUT TRADEIFY Tradeify is a fast-growing fintech platform giving traders capital, elite tools, and a high-performance ecosystem. Social media is our #1 growth channel and a core driver of customer acquisition. We’re looking for a highly entrepreneurial Social Media Manager who treats social as a scalable growth engine — not just a content channel. ROLE OVERVIEW As Social Media Manager, you will own the strategy, execution, and scaling of Tradeify’s social presence across platforms like X (Twitter), TikTok, Instagram, YouTube Shorts, and emerging channels. This is a player-coach role — you will both execute high-impact growth tactics yourself and lead a small team of social media ICs, guiding them to operate with speed, creativity, and accountability. You’ll leverage AI, automation, and growth-hacking tactics to drive follower growth, engagement, and trader acquisition — while building systems that scale beyond any single person. WHAT YOU’LL DO OWN AND SCALE SOCIAL GROWTH STRATEGY - Build and execute Tradeify’s end-to-end social growth strategy using AI-powered insights, automation, and rapid experimentation - Turn social into a predictable acquisition engine by developing repeatable systems, not one-off wins - Define, track, and consistently hit KPIs across growth, engagement, and conversion LEAD AND DEVELOP A HIGH-PERFORMANCE TEAM - Lead, mentor, and guide a small team of social media ICs - Set clear priorities, workflows, and performance expectations - Create a culture of speed, experimentation, and accountability - Provide hands-on feedback on content, strategy, and execution EXECUTE HIGH-VELOCITY GROWTH TACTICS - Run AI-powered trend-jacking to deploy content in minutes - Execute viral format cloning and rapid A/B testing at scale - Build and manage creator and micro-influencer collaborations - Design growth loops and shareable content mechanics that drive organic distribution - Use AI across ideation, production, scheduling, and analytics to maximize output BUILD SCALABLE CONTENT SYSTEMS - Design workflows for consistent, high-volume, high-quality content production - Implement tools, automation, and AI agents to increase velocity without sacrificing quality - Create frameworks that scale content across multiple platforms simultaneously OWN PERFORMANCE, REPORTING, AND EXECUTIVE COMMUNICATION - Track and report on engagement, reach, follower growth, and trader conversion - Translate data into clear insights, action plans, and strategic recommendations - Provide regular updates to leadership on performance, experiments, and growth opportunities - Bring a strong POV on what’s working, what’s not, and where to invest next DRIVE CONTINUOUS EXPERIMENTATION - Launch and test multiple content formats (video, threads, memes, education, etc.) - Rapidly iterate based on performance signals - Identify repeatable viral formats and scale them across channels STAY AHEAD OF TRENDS AND CULTURE - Monitor conversations across trading and internet communities (X, Reddit, Discord, TikTok) - Identify opportunities for Tradeify to participate in relevant cultural moments - Stay ahead of platform changes, algorithm shifts, and emerging formats WHAT WE’RE LOOKING FOR CORE EXPERIENCE - 4–7+ years managing and growing social media accounts for a brand, startup, or creator - Proven track record of scaling accounts (followers, engagement, and/or acquisition) - Experience leading or mentoring others, even in a small or informal team structure - Strong understanding of TikTok, X (Twitter), Instagram, and YouTube Shorts BONUS POINTS - Experience in fintech, trading, crypto, or high-performance communities - Experience scaling accounts past 100K+ or 500K+ followers - Experience building AI-driven or automated content systems - Experience working with creators, influencers, or online communities WHY JOIN TRADEIFY - Work at the intersection of fintech, trading, and internet culture - Own a critical growth channel with direct impact on revenue - Lead and build a high-performing social team - High autonomy with the ability to test, learn, and move fast - Shape the voice and presence of a rapidly growing trading platform