Marketing Manager, Product & Growth at triallibrary

Our mission is to improve health equity by expanding access to cancer precision medicine. About Trial Library Trial Library, Inc. is a venture-backed startup founded in 2022 focused on accelerating enrollment and retention to clinical trials with an AI-platform. Trial Library is a mission-driven health technology company dedicated to improving health equity in cancer care by expanding access to precision medicine through clinical trials. We work with community oncology sites, patients, and industry partners to ensure that clinical research is accessible, navigable, and inclusive. We're looking for our first Marketing Manager, Product & Growth to be the strategic and executional marketing engine at Trial Library. This role offers the opportunity to own both the narrative — how we position and differentiate our platform — and the pipeline — how we reach, engage, and convert the right audiences across providers and industry sponsors. You'll report to the Chief Product Officer and work closely with our Provider Partnerships team, product team, and design team. You won't inherit a playbook — you'll write one. If you're energized by building from scratch, comfortable with ambiguity, and passionate about healthcare access, this role is for you. Your Responsibilities This role is organized around three core areas: 1. Product Marketing Own how Trial Library shows up in the market — what we say, to whom, and why it lands. • Develop and maintain positioning and messaging frameworks for Trial Library's AI platform, tailored to distinct audiences: community oncology sites, patients, and industry/pharma partners • Translate complex product capabilities and clinical outcomes data into clear, compelling narratives that resonate with healthcare decision-makers • Lead go-to-market planning for new product launches and feature releases — coordinating across product, partnerships, and design to ensure aligned, timely execution • Build competitive intelligence capabilities: monitor the clinical trial enrollment landscape, track how competitors position themselves, and continuously sharpen Trial Library's differentiation • Develop ROI and outcomes storytelling for customer-facing materials, case studies, and investor narratives • Create and maintain sales enablement materials — one-pagers, pitch decks, objection-handling guides, and battlecards — that empower the Provider Partnerships team to communicate Trial Library's value confidently and consistently 2. Growth Marketing Drive awareness, demand, and platform adoption across our target audiences in community oncology. • Own lead generation strategy and execution across multiple channels — digital campaigns, email nurture programs, LinkedIn, and event marketing — with a focus on measurable outcomes • Build and optimize multi-channel campaigns that move prospects through the funnel, from awareness to activated partnership • Manage our Trial Library Network Digest newsletter and social content program to position Trial Library as a trusted, knowledgeable partner in community oncology • Develop audience segmentation and lifecycle marketing strategies that nurture prospects and retain existing partners • Track, report, and optimize marketing performance using data — set KPIs, analyze channel activity, and make clear recommendations on where to invest and where to cut 3. Market Presence & Brand Establish Trial Library as a credible, visible, and trusted brand in the clinical trial and oncology ecosystem. • Manage end-to-end conference and event strategy — identify the right opportunities, coordinate logistics and vendors, create event materials with our design team, execute on-site presence, and systematically follow up with leads post-event • Support virtual events including webinars and lunch-and-learns with community oncology sites and industry partners • Produce thought leadership content — articles, implementation guides, and case studies — that builds credibility with healthcare audiences and drives inbound interest • Maintain a consistent brand voice and visual identity across all channels, in close collaboration with our design team • Build scalable marketing systems and processes — content libraries, campaign templates, tracking frameworks — that grow with the company Your Qualifications • 4+ years of experience in healthcare marketing — life sciences, health tech, payer, or provider-facing — with a clear track record of both strategy and execution • Demonstrated product marketing experience: you've owned messaging frameworks, built positioning for complex products, and created materials that actually moved deals forward • Strong storytelling skills with a portfolio showing your ability to translate technical or clinical concepts into compelling narratives for non-technical audiences • Proven lead generation experience across multiple channels, with measurable results you can speak to • Experience managing conference and event marketing end-to-end: planning, vendor coordination, on-site execution, and post-event follow-up • Self-starter who thrives without a playbook — you identify what needs to happen and make it happen • Excellent project management, communication, and analytical skills • Working knowledge of marketing automation, CRM, and analytics tools (HubSpot, Salesforce, Marketo, Mailchimp, or similar) • Bachelor's degree in business, marketing, communications, or related field Why Trial Library Mission that matters — every enrollment we accelerate is a patient who gains access to potentially life-changing treatment Real ownership — you'll be the marketing function, with direct influence on strategy, budget, and outcomes Collaborative, high-trust team — small enough that your work is visible, experienced enough that you'll learn fast Competitive compensation, equity, and benefits commensurate with experience Our Core Values 1. Ally is our favorite moniker 2. The most inclusive approach is worth the work 3. Celebrate measurable improvements in equity outcomes 4. Fearless advocates for belonging 5. Incentives matter to stakeholders choosing our products 6. Taking initiative is actually giving  7. We are accountable for the experience of patients and providers 8. Empathy and humility are the real dynamic duo Trial Library, Inc. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations, and ordinances.