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SeniorFull-timeRustAI
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Performance Marketing Manager to own Triple Whale’s paid growth engine end to end. This role focuses on driving acquisition, conversion optimization, and measurement across the full funnel, delivering measurable impact on SQLs, pipeline, and revenue.
Key Responsibilities
- →Own paid media end to end: Define channel mix, investment strategy, and execution to drive net-new SQLs, qualified pipeline, and revenue.
- →Execute and optimize cross-channel programs: Lead planning, creative alignment, campaign buildout, launch, and continuous optimization across paid channels.
- →Improve measurement and scale ROI: Partner with BI to leverage Triple Whale’s attribution, improve capital efficiency, and allocate spend to highest-impact drivers.
- →Build and run paid ABM: Partner with Sales to execute ABM programs for strategic accounts, tying impact directly to pipeline and revenue.
- →Test and scale new channels: Identify, test, and validate emerging channels like TikTok, Reddit, podcasts, CTV, sponsorships, and partnerships.
- →Own CRO and performance insights: Run an always-on CRO program and deliver executive-ready reporting with clear insights and recommendations.
Requirements
- ✓5+ years of experience running paid acquisition in B2B SaaS required.
- ✓Deep, hands-on expertise across Google Ads, Meta, LinkedIn, and/or other platforms required.
- ✓Proven ability to improve website conversion through an always-on CRO program.
- ✓Strong analytical judgment in diagnosing performance issues across creative, audience, funnel, and measurement layers.
- ✓High ownership mentality with a focus on driving outcomes.
- ✓Comfort thriving in fast-moving environments where priorities evolve.
- ✓Executive-level communication skills.
- ✓Experience partnering closely with Product teams to influence roadmap through real-world growth testing and campaign learnings.
