Head of Talent Brand Content and Growth Marketing at Trm Labs

BUILD A SAFER WORLD. TRM Labs provides blockchain analytics and AI solutions to help law enforcement and national security agencies, financial institutions, and cryptocurrency businesses detect, investigate, and disrupt crypto-related fraud and financial crime. TRM’s blockchain intelligence and AI platforms include solutions to trace the source and destination of funds, identify illicit activity, build cases, and construct an operating picture of threats. TRM is trusted by leading agencies and businesses worldwide who rely on TRM to enable a safer, more secure world for all. We’re looking for a Head of Talent Marketing to own and scale TRM’s talent brand through high-quality storytelling and distribution. This role sits at the intersection of content, brand, and growth—focused on turning TRM’s voice, insights, and leadership perspective into compelling narratives that attract top talent. You will operate as a high-autonomy individual contributor, responsible for both creating best-in-class content and events and ensuring it reaches the right audiences through effective distribution. This is not a coordination role—you will set the quality bar, ship quickly, and drive measurable impact. The impact you will have: - Own end-to-end content creation: translate internal insights, policies, and happenings into head-turning campaigns that demonstrate our employer value proposition to prospective talent - Drive distribution strategy across paid, social, events, and partnerships to reach priority talent segments, leveraging a centralized Demand Generation and Ops architecture - Build and execute a repeatable content engine consistent with TRM’s master brand identity - Rapidly turn ideas into shipped outputs—content, events, and campaigns within defined timelines - Curate the right conference circuit for our engineering leadership to attend, speak and advertise at, project manage submission of white papers to secure speaking spots - Cultivate partnerships with external engineering thought leaders and produce community meetups — including speaker panels — that position TRM as a leading voice in the space. - Measure and iterate on performance (engagement, reach, pipeline impact) to continuously improve results What we’re looking for: - 6–10+ years in content, brand, or growth marketing (ideally in high-growth or early-stage environments) - Proven ability to independently create high-quality content with strong narrative and voice - Experience tailoring brand messaging to targeted audiences; experience marketing to engineering communities a plus - Strong growth instincts and channel experience—knows how to distribute content effectively, not just create it - High ownership and velocity—able to operate with minimal oversight and ship consistently - Exceptional editorial judgment and taste (can distinguish great from average content) - Comfortable working directly with senior stakeholders and extracting insights quickly - Experience using AI tools/agents to accelerate workflows while maintaining quality About the Team: You’ll partner closely with Marketing, Recruiting, and Leadership, acting as the bridge between TRM’s customer voice and the talent market. The team values high ownership, speed, and craft—favoring individuals who can operate independently and deliver measurable impact. Operating rhythms: - You’ll partner closely with Marketing, Recruiting, and Leadership, acting as the bridge between TRM’s voice and the talent market. The team values high ownership, speed, and craft—favoring individuals who can operate independently and deliver measurable impact. - Work hours: Minimum 4-hour overlap with EST business hours - Communication: async-first with synchronous check-ins as needed Learn about TRM Speed in this position - Ship fast: from idea → published content in days, not weeks - Iterate quickly: review performance within 1 week and adjust - Maintain a high quality bar: every piece of content reflects TRM’s voice and standard - Focus on impact: prioritize efforts that drive measurable reach and talent pipeline LIFE AT TRM We are building a safer world. That promise shows up in how we work every day. TRM moves quickly. We are a high velocity, high ownership team that expects clarity, follow-through, and impact. People who thrive here are energized by hard problems, experimentation, and continuous feedback. If something takes months elsewhere, it will ship here in days. Our work sits at the intersection of AI, national security, and fighting financial crime. The problems are complex, the stakes are real, and the environment evolves quickly. The pace and intensity of the work reflect the importance of the mission. As a result, the way we operate requires a high level of ownership, adaptability, collaboration, and creative problem-solving. At TRM, you should expect: - Priorities and targets to change quickly as we experiment and iterate - Work that often requires operating with a high degree of ambiguity - A high level of personal ownership and accountability - Close collaboration across teams and functions - Frequent, high-touch communication - Creative problem solving and out-of-the-box thinking - A pace that rewards urgency, adaptability, and outcomes This environment is energizing for people who enjoy building, solving hard problems, and making progress in situations that are not always fully defined. It also requires comfort navigating ambiguity, adjusting course as new information emerges, and maintaining focus and positivity in a fast-moving and intense environment. We also recognize that this style of operating is not for everyone. If you are primarily optimizing for predictability or a consistently balanced workload, we encourage you to use the interview process to pressure test whether this environment is truly the right fit. We want teammates who thrive here, not just survive here. At the same time, many people find this work deeply rewarding. If you are excited by meaningful problems, motivated by ambitious goals, and energized by working alongside mission-driven colleagues, there is a good chance you will find TRM to be an exceptional place to grow and contribute. Learn more: Interviewing at TRM: How We Hire and What Success Looks Like [Upgrade to PRO to see link] AI FLUENCY AT TRM AI fluency is a baseline expectation at TRM. We believe AI meaningfully changes how top performers operate. We expect every team member to use AI to accelerate and reimagine their craft, not just automate surface tasks. At TRM, AI fluency means you are among the top 10 percent of operators in your function in how you apply AI to: - Accelerate repeatable workflows - Structure and solve problems - Improve output quality - Increase speed and leverage You will be evaluated on applied AI fluency during the interview process. LEADERSHIP PRINCIPLES We hire and grow against three leadership principles. They’re the standards for how we operate, treat each other, and make decisions. - Impact-Oriented Trailblazer: We put customers first and move with speed, focus, and adaptability. We treat every plan like an experiment – test, ship, measure, and iterate quickly. - Master Craftsperson: We care deeply about our craft. We balance speed with high standards, own outcomes end‑to‑end, and invest in getting better everyday. - Inspiring Colleague: We add clarity and energy, not noise. We bring humility, candor, and a one‑team mindset — giving and receiving feedback to make the team stronger. JOIN OUR MISSION At TRM we care deeply about our craft. We are looking for individuals who want their work to matter, who experiment with speed and rigor, and who take pride in building a safer world for billions of people. If you’re excited by TRM’s mission but don’t check every box, we encourage you to apply — we hire for slope, judgment, and the will to learn fast. TRM is a Series C company with $220M in total funding, backed by Blockchain Capital, Goldman Sachs, Bessemer, Y Combinator, Thoma Bravo, and others. Headquartered in San Francisco, TRM operates as a distributed-first company with hubs in Los Angeles, San Francisco, New York, Washington D.C., London, and Singapore. PRIVACY POLICY AND ADDITIONAL INFORMATION By submitting your application, you are agreeing to allow TRM to process your personal information in accordance with the TRM Privacy Policy [Upgrade to PRO to see link] Our typical hiring cycles for specialized roles span 24 to 36 months. Accordingly, we retain your personal information for up to 36 months to evaluate your application and to consider you for current and future employment opportunities, unless you request earlier deletion or a different retention period is required or permitted by law. To notify TRM Labs that you believe this job posting is non-compliant, please submit a report through this form [Upgrade to PRO to see link] No response will be provided to inquiries unrelated to job posting compliance. The use of AI tools of any kind (including but not limited to notetakers, interview assistants, and real-time coaching tools such as Otter.ai, Fireflies, Fathom, Cluey, or similar) during TRM interviews is not permitted without prior approval from TRM. TRM uses its own internal tools for note-taking to ensure a consistent and confidential experience for all candidates. We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this form [Upgrade to PRO to see link] RECRUITMENT AGENCIES TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company without a signed agreement. LEARN MORE: COMPANY VALUES [Upgrade to PRO to see link] | INTERVIEWING [Upgrade to PRO to see link] | FAQS [Upgrade to PRO to see link]