Head of Marketing at Trulioo

Are you ready to embark on a career that truly affects people around the world? Trulioo invites you to be a catalyst for change in the dynamic realm of digital identity verification. As the global front-runner in our industry, we are redefining how businesses grow, innovate and comply online. Picture yourself at the forefront of innovation, contributing to our award-winning platform that enables organizations worldwide to quickly onboard customers, optimize costs and combat fraud. Fueled by Silicon Valley support, Trulioo stands as the trusted platform that can verify more than 5 billion people and 700 million business entities spanning 195 countries. But Trulioo is more than a tech company. We are a united force of dedicated experts committed to establishing trust online - and we’re proud to be recognized as a BC Top Employer for the second consecutive year, reflecting our commitment to an inclusive, collaborative, and people-first workplace. Headquartered in Vancouver and with strategic hubs in San Diego and Dublin, we foster a culture of collaboration and open communication. Our offices support a hybrid model and staff typically work three days per week at a hub location. Join us where excitement meets innovation and contribute to a world where trust and technology unite. What We Offer - Comprehensive Benefits: We provide a robust benefits package for full-time, permanent employees, including health, dental, and vision coverage, retirement plans with company match, paid time off, parental leave, and an annual education & training stipend (equivalent to $1,000 in local currency). Specific benefits may vary by location and will be discussed further during the interview process. - Flexible Hybrid Working Environment: Our offices are designed to support both collaboration and flexibility. Enjoy weekly lunches, quality coffee, and regular social events. Many locations also feature parent rooms, on-site gyms, comfortable lounges, and adaptable workstations to support your comfort and productivity. - Wellness: We care about your well-being. Team members have access to wellness workshops and events, as well as a complimentary Headspace subscription to help you stay focused, grounded, and energized. - Employee Resource Groups: Belonging is an important part of doing your best work. Our ERGs provide an inclusive space, support and community for employees of diverse backgrounds and allies. We host informative, fun sessions and celebrations that are often open to the entire organization. Position Summary Trulioo is entering its next phase of platform expansion and enterprise growth. As the digital economy evolves—spanning business and identity verification, fraud prevention, credit decisioning, and emerging AI-enabled use cases—we are sharpening our voice, modernizing our go-to-market motion, and embedding intelligence into how we engage the market. The Head of Marketing will define and lead this transformation. They will be responsible for developing and executing a forward-looking, AI-enabled marketing strategy that strengthens Trulioo’s brand, accelerates demand generation, and positions the company as a trusted authority in identity, risk, and trust infrastructure. This leader will align marketing tightly with Product, Revenue, Risk, and Strategy functions to drive durable growth and enterprise relevance. This role goes beyond traditional brand and demand marketing. The Head of Marketing will establish a persistent and consistent market voice, an insights-driven marketing engine, a modern demand flywheel (Insights → Product → Content → Events → Demand), and an AI-first marketing operating model. This will be a full-time, permanent position working out of the Vancouver office on a hybrid model (3-days per week in the office). What You'll Be Doing: Marketing Strategy & Transformation - Drive a comprehensive, forward-looking marketing strategy aligned to Trulioo’s growth objectives and commercialization roadmap. - Lead the strategic shift to a modern, AI-first marketing operating model, embedding AI into campaign development, targeting, reporting, and execution. - Establish persistent, consistent messaging that clarifies Trulioo’s voice and differentiates the platform. - Align marketing tightly with Sales, Product, and GTM teams to ensure measurable commercial impact. - Define clear performance metrics across SQLs, conversion, pipeline influence, and brand lift. Brand Management & Market Positioning - Oversee brand development and guide the company toward a cohesive and potentially refreshed market identity. - Ensure strong, consistent positioning across all marketing surfaces. - Lead refinement of product and solution taxonomy to streamline commercialization and clarify value propositions. - Drive executive alignment on messaging, including buyer personas and sector positioning. Demand Generation & Growth Engine - Lead targeted demand generation programs across digital, ABM, events, and integrated GTM sequences. - Deliver demand reporting to ensure explicit outcomes and measurable actions. - Optimize SEO, AEO, GEO, and digital visibility strategies. Content & Thought Leadership - Develop and execute a content engine spanning owned, earned, and executive-generated content. - Oversee creation of high-impact assets, including whitepapers, solution briefs, and sector use cases. - Position Trulioo as a connected intelligence and risk signals leader in identity, fraud, and AI governance. Product Marketing & Commercial Enablement - Collaborate with Product leadership to develop clear go-to-market strategies. - Support the commercialization of emerging AI-powered capabilities. - Deliver compelling sales enablement materials, translating product capabilities into business outcomes. Public Relations & External Influence - Lead global public relations efforts to elevate brand visibility. - Develop strong relationships with media, analysts, and industry influencers. - Guide crisis communications and reputation management. Team Leadership & Organizational Design - Build and lead a high-performing marketing organization. - Recruit and develop leaders across Product Marketing, Demand Gen, Insights, Content, and Events. - Embed AI tools and data intelligence into daily marketing workflows. - Foster a culture of experimentation, measurable execution, and cross-functional collaboration. What You'll Bring: - Bachelor’s degree in Marketing, Business, Communications, or related field; MBA preferred. - 15+ years of progressive marketing leadership experience in enterprise B2B technology organizations. - Proven success scaling marketing in fintech, identity, fraud, payments, or regulated technology sectors. - Experience building integrated marketing engines that tie brand, demand, insights, and product marketing into unified growth motions. - Demonstrated experience in modernizing marketing through AI, automation, and analytics. - Strong executive presence and cross-functional leadership capability. Thriving at Trulioo At Trulioo, you’re not just an employee. You’re a valued member of our Trulicrew on a journey of professional and personal growth with a world-class organization. With Trulioo, you have the power to revolutionize the intersection of technology, digital trust and online identity to open the global economy to everyone. Together, we can shape the digital future. We’re on the lookout for exceptional people to empower with trust, autonomy and the freedom to cultivate their potential. Your curiosity, meticulous attention to detail and passion to contribute are highly valued. If that resonates with you, apply today to become a part of our team. Join us in shaping a future where your career isn’t just a journey but also a boundless exploration into the possibilities of technology and digital identity verification. Get an inside look at life at Trulioo by following us on LinkedIn [Upgrade to PRO to see link] or learn more about us at www.trulioo.com [Upgrade to PRO to see link] If you don’t see yourself fully reflected in every job requirement listed on the posting above, we still encourage you to reach out and apply. Research has shown that minorities and underrepresented groups often only apply when they feel 100% qualified. We are committed to creating a more equitable, inclusive and diverse company and we strongly encourage applicants of all genders, ages, ethnicities, cultures, abilities, sexual orientations, and life experiences to apply. Trulioo welcomes applications from people with disabilities. Support is available upon request for candidates taking part in all aspects of the selection process. Finally, we know from time-to-time emergencies happen and you may need to reschedule an interview - we understand and encourage you to be in communication without worrying about losing the opportunity or your credibility. Privacy Notice As part of our job application process, Trulioo collects, processes, and discloses personal data for the purpose of identifying suitable candidates for our job openings. For more detail, please visit Trulioo’s Website Privacy Policy [Upgrade to PRO to see link] in the section “When you apply for a job”.