Senior Marketing Manager at Trust Wallet

About the company Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners. Role Summary We're looking for a Senior Marketing Manager who is equal parts strategist, executor, and Web3 native — someone who proudly calls themselves a degen and is deep in the trenches of the ecosystem they're marketing to. This is a high-impact, generalist role that sits at the intersection of brand, growth, product marketing, and community. You crunch data for breakfast, thrive wearing multiple hats, and move fluidly between scrappy activations and long-horizon strategy without losing momentum or quality. You translate on-chain insights into compelling narratives that help millions understand and love Trust Wallet — and if you have strong opinions on L2 wars, a wallet full of on-chain history, and can ship a campaign brief and a Dune dashboard in the same afternoon, we want to talk What You'll Do Strategy & Campaigns - Develop and own integrated marketing strategies across acquisition, retention, and brand — aligned to product launches, ecosystem milestones, and market cycles - Lead end-to-end campaign execution across Web3-native channels (X/Twitter, Telegram, Discord and more) and performance channels - Define positioning and messaging for new product features and market segments in partnership with Product and BD - Build and manage a marketing calendar that maps to both crypto market rhythms and global user moments Data & Performance - Set, track, and report on marketing KPIs — DAUs, install volume, retention rates, campaign ROAS, community growth, and share of voice - all leading to company level OKRs - Leverage on-chain analytics tools (Dune Analytics, Nansen) alongside traditional analytics (Amplitude) to surface insights and optimize spend - Run structured A/B experiments on creative, messaging, and channel mix; translate results into actionable iterations - Own budget allocation across channels with a relentless focus on efficiency and ROI Community & Ecosystem - Drive community engagement strategies across Discord, Telegram, and X — building loyal user cohorts, not just follower counts - Identify and activate KOL/influencer partnerships that are credible within the Web3 ecosystem - Collaborate with BD and ecosystem partners on co-marketing campaigns and joint growth initiatives Cross-Functional Collaboration - Work closely with Product to shape go-to-market plans for new features, chain integrations, and partner launches - Partner with internal teams to produce high-quality creative that resonates with both crypto natives and mainstream users - Collaborate with Engineering and Data teams to instrument tracking, build attribution models, and close the loop between marketing actions and product outcomes - Mentor and support junior marketers on the team What We're Looking For Core Experience - 5–8 years of marketing experience, with at least 3 years in a crypto, DeFi, or Web3 company (wallet, exchange, L1/L2 protocol, or DeFi platform strongly preferred) - Demonstrable track record of owning and scaling multi-channel campaigns with measurable growth impact - Prior experience in a generalist or "full-stack" marketing role — able to move across brand, growth, content, and product marketing fluidly Web3 Native — Deep in the Trenches 🔑 - You are the user: genuinely degen, active on-chain, with a wallet history that speaks for itself - Deep, lived familiarity with the crypto ecosystem — DeFi mechanics, multi-chain environments, self-custody, tokenomics and culture - Comfortable reading on-chain data and using tools like Dune, Nansen, or DeBank to inform strategy - Existing network within the Web3 ecosystem — KOLs, protocols, DAOs, media outlets, and builders - Aware of regulatory sensitivities in marketing crypto products across key markets Data-Driven — Crunches Numbers Relentlessly 📊 - Constantly scanning for opportunities, quick wins, and strategic bets hiding in the numbers - Proficient in marketing analytics: Amplitude, or equivalent; experienced with attribution modeling for mobile apps (Branch, AppsFlyer, or Adjust) - Fluent in on-chain analytics (Dune, Nansen) alongside product analytics - Can define north-star metrics, build dashboards, and communicate performance to leadership in a clear, concise way - Hypothesis-driven approach to campaign planning; treats every initiative as a testable experiment Generalist Rockstar — Wears Every Hat 🧩 - Thrives moving between fast-turnaround activations and long-horizon strategic initiatives without losing quality or momentum - Comfortable owning areas outside your "lane" — from writing a product BRDs to drafting community messaging during a crisis - Partner to product teams — steer the direction, design and iteration plan to maximize the product-market-fit for the target audience - Strong written communication: able to produce sharp copy, concise decks and compelling narratives - Operates with high autonomy in a flat, fast-moving, remote-first environment — no hand-holding needed Bonus Points - Experience marketing a non-custodial wallet or self-custody product - Familiarity with Trust Wallet's ecosystem (multi-chain, Web3 Browser, Staking) - Prior work at a top-tier exchange (Binance, Coinbase, Kraken) or DeFi protocol - Multilingual or experience running global marketing campaigns ADDITIONAL INFORMATION This is a global and fully remote role. You must have the right to work for the country you are based. WHY WORK AT TRUST WALLET? - Be a part of the world’s leading blockchain ecosystem that continues to grow. - Excellent learning and career development opportunities. - Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are endless. - Tackle fast-paced, challenging and unique projects. - Work in a truly global organization, with international teams and a flat organizational structure. - Work fully remotely with flexible working hours. - Enjoy competitive salary and benefits. Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for everyone. Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success. *Due to the large amount of the applications, please consider your application as unsuccessful should you not be contacted within 4 weeks from your application date.