Growth Marketing Manager at Twilio

Who we are At Twilio, we’re shaping the future of communications, all from the comfort of our homes. We deliver innovative solutions to hundreds of thousands of businesses and empower millions of developers worldwide to craft personalized customer experiences. Our dedication to remote-first work, and strong culture of connection and global inclusion means that no matter your location, you’re part of a vibrant team with diverse experiences making a global impact each day. As we continue to revolutionize how the world interacts, we’re acquiring new skills and experiences that make work feel truly rewarding. Your career at Twilio is in your hands. We use Artificial Intelligence (AI) to help make our hiring process efficient. That said, every hiring decision is made by real Twilions! . See yourself at Twilio Join the team as Twilio’s next Growth Marketing Manager About the job This position is needed to drive revenue growth through data-led and AI-driven onboarding and activation campaigns. You’ll work with Marketing, Ops, and Analytics teams to execute and optimize programs across email, in-app, and other channels. This role uses customer insights to inform lifecycle transitions, run experiments, and create a seamless experience that fuels customer activation and revenue growth. Responsibilities In this role, you’ll: • Lead and optimize onboarding and activation marketing programs that drive account expansion and reinforce the Twilio brand. • Design and execute AI-driven, data-informed campaigns that customize engagement across the customer lifecycle. • Coordinate and execute omnichannel campaigns, including email, website, Twilio Console, SMS, and in-app channels. • Collaborate with campaign managers to ensure proper alignment and cross-promotion within automated nurtures and broader growth initiatives. • Study and activate high-impact lifecycle moments to surface relevant upsell and promotional opportunities. • Analyze customer responses and sentiment to uncover insights and inform messaging, timing, and channel experiments. • Design and run experiments to test and refine onboarding and activation strategies. • Collaborate with Analytics to build data-driven programs using Twilio Segment and other tools. • Continuously evaluate performance and use insights to optimize strategy and maximize expansion outcomes. Qualifications Twilio values diverse experiences from all kinds of industries, and we encourage everyone who meets the required qualifications to apply. If your career is just starting or hasn't followed a traditional path, don't let that stop you from considering Twilio. We are always looking for people who will bring something new to the table! *Required: • 5+ years in growth marketing, with a focus on onboarding, cross-sell, upsell, and program management in a SaaS environment. • Comfortable using AI for execution across the campaign production process. • Hands-on experience with Marketing Automation tools is essential; familiarity with Twilio Segment or reverse ETL platforms is a plus. • Proven ability to design and execute omnichannel campaigns triggered by customer behavior and data signals. • Deep understanding of the customer lifecycle and how to surface relevant expansion opportunities. • Preference for individuals who are skilled in writing persuasive sales copy and leveraging behavioral and psychological principles to drive engagement and conversion. • Strong data-driven mindset, with a genuine interest in analyzing performance data, building pivot tables, and uncovering actionable insights. • Ability to independently analyze data, surface insights, and identify actions. • Skilled in managing complex, multi-team projects with precision and clarity. • Excellent communicator and collaborator across cross-functional teams. Desired: • Prior experience in Growth marketing and lifecycle functions in a SaaS setup (preferably with B2C orientation) will be given preference • Salesforce, SQL, Looker/Tableau experience • Technical background with ability to self-serve analytics, understand KPIs and experiment reports • Past experience with Sendgrid or a similar subscription-based platform is a good qualification. Location This role will be remote, and based in Ontario. Travel We prioritize connection and opportunities to build relationships with our customers and each other. For this role, approximately <XX%> travel is anticipated to help you connect in-person in a meaningful way. What We Offer Working at Twilio offers many benefits, including competitive pay, generous time off, ample parental and wellness leave, healthcare, a retirement savings program, and much more. Offerings vary by location. The estimated pay ranges for this role are as follows: • Based in Ontario $82,720.00 - $103,400.00 • Target Bonus Percentage 12.50% The successful candidate’s starting salary will be determined based on permissible, non-discriminatory factors such as skills, experience, and geographic location. Twilio thinks big. Do you? We like to solve problems, take initiative, pitch in when needed, and are always up for trying new things. That's why we seek out colleagues who embody our values — something we call Twilio Magic. Additionally, we empower employees to build positive change in their communities by supporting their volunteering and donation efforts. So, if you're ready to unleash your full potential, do your best work, and be the best version of yourself, apply now! If this role isn't what you're looking for, please consider other open positions. Twilio is proud to be an equal opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Additionally, Twilio participates in the E-Verify program in certain locations, as required by law.