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Senior Digital & Performance Marketing Manager at UnitedFranchiseGroup
UnitedFranchiseGroupWest Palm Beach, FL, us·1w ago
Entry LevelFull-timeGit
Salary Range
$34,000 - $46,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking a Digital Marketing Manager to drive customer acquisition, lead generation, and revenue growth through digital channels. This strategic and hands-on role will oversee the planning, execution, and optimization of paid media campaigns across various platforms.
Key Responsibilities
- →Develop and manage paid media strategy across Search, Display, Social, Video, and Retargeting
- →Own campaign execution and optimization across platforms like Google Ads, Meta, and LinkedIn
- →Track KPIs such as CPL, ROAS, CAC, and drive continuous testing and improvement
- →Collaborate with brand teams to operationalize brand content
- →Lead conversion tracking setup, attribution modeling, and A/B testing
- →Oversee SEO and landing page performance to improve quality scores and lead volume
- →Partner with content, creative, and web teams to ensure campaign alignment
- →Manage reporting dashboards and communicate performance to stakeholders
Requirements
- ✓Proven experience in managing paid media campaigns across multiple platforms
- ✓Strong analytical skills with the ability to track and optimize KPIs
- ✓Experience with SEO and landing page optimization
- ✓Ability to collaborate with cross-functional teams
- ✓Knowledge of conversion tracking, attribution modeling, and A/B testing
Free to sign up. Takes 30 seconds.
About UnitedFranchiseGroup
UnitedFranchiseGroup operates as a leading franchising and business development organization, specializing in connecting entrepreneurs with proven business models across various industries. The company facilitates the growth and expansion of franchise systems by providing comprehensive support, from initial setup to ongoing operational guidance. While the exact founding date is not specified, the name suggests a focus on unifying franchise opportunities under a single platform, likely serving a global or regional market depending on its operational scope. The group’s mission is to empower aspiring business owners and established brands by leveraging strategic partnerships and industry expertise. The company’s main offerings include franchise consulting, system development, marketing support, and training programs designed to enhance the success of both franchisors and franchisees. Key features of their services include tailored business solutions, market analysis, and access to a network of vetted franchise opportunities. UnitedFranchiseGroup targets individuals seeking to invest in scalable business ventures, as well as established companies looking to expand their footprint through franchising. Their approach emphasizes scalability, profitability, and long-term sustainability, catering to a diverse audience ranging from first-time entrepreneurs to seasoned business professionals.
