Marketing Operations Manager - QualityOne at veeva

veeva

New York - New York City·5d ago

ManagerFull-timeAWSAI

Salary Range

$108,800 - $147,200 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

Veeva Systems is seeking a Marketing Operations Manager for QualityOne to help scale and optimize their marketing engine through data governance, process improvement, and marketing automation. This role will own and enhance HubSpot operations, lead management workflows, reporting, and segmentation to drive efficient campaign execution and alignment between Marketing and Sales.

Key Responsibilities

→Own and optimize HubSpot and connected marketing systems, ensuring high data quality and scalable data governance practices
→Identify, recommend, and implement Marketing Operations process improvements to increase efficiency and improve data flow
→Design, manage, and optimize lead scoring, routing, and lifecycle workflows to support MQL-to-Sales handoff
→Build and optimize nurture programs using segmentation and behavioral insights to drive engagement and pipeline growth
→Develop and maintain dashboards and reporting for campaign performance and funnel health
→Monitor and analyze monthly operational KPIs, identifying trends and providing actionable insights
→Create and manage targeted lists and persona-based segmentation for personalized campaigns

Requirements

✓3+ years of Marketing Operations experience in B2B SaaS or high-tech, with HubSpot as primary platform
✓Strong proficiency in HubSpot workflow management, integrations, and data governance
✓Ability to analyze, cleanse, and maintain contact and account-level data
✓Experience designing and optimizing lead scoring, lifecycle stages, and routing workflows
✓Proven experience building and executing email and nurture campaigns with HubSpot reporting
✓Analytical mindset with ability to report on campaign and funnel performance