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ManagerFull-timeGit
Salary Range
$108,800 - $147,200 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for an energetic and experienced Digital Marketing Manager to join VeSync and help take our newest brand to the next level. This role involves analyzing customer journeys, optimizing marketing campaigns, and conducting A/B testing to drive results.
Key Responsibilities
- →Analyze customer journey data from multiple marketing outlets to drive targeted traffic, leads, and conversions to our DTC channel.
- →Optimize marketing campaign performance by analyzing key metrics (CTR, website traffic, conversion rates, ROI/ROAS, CPA, CLV, etc.) to identify areas for improvement.
- →Conduct A/B, multivariate testing, and experiments to refine marketing tactics, messaging, and creative elements for enhanced campaign performance.
- →Lead and elevate the brand's digital footprint, including its website, social media platforms, and additional online channels.
- →Craft and execute detailed digital marketing plans that align with the company’s objectives.
- →Collaborate with the internal creative team to develop assets for campaigns.
- →Direct and fine-tune digital marketing initiatives across various platforms, such as social media ads, SEM, email marketing, and online retail sites.
- →Evaluate campaign outcomes by examining key performance indicators like conversion rates, ROI, CAC, and CLV.
- →Collaborate with teams across different departments, such as product development, sales, and creative, to guarantee a cohesive marketing strategy.
Requirements
- ✓Bachelor's degree in Marketing, Business, or related field
- ✓At least 3-5 years of professional experience in Digital Marketing, Growth Marketing, or similar roles.
- ✓Proven track record of developing and executing successful performance marketing campaigns that drive measurable results
- ✓Strong analytical skills and proficiency in data analysis tools and techniques
