Senior Channel Manager, Direct Mail at Virtahealth

Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse metabolic diseases in one billion people. Direct mail is one of Virta’s most significant drivers of new member growth. This role owns its continued scalability, efficiency, and innovation. We’re looking for a senior operator to lead and evolve this engine. As our highest-impact acquisition channel, direct mail has visibility into executive planning and forecasting - and plays a central role in how we scale personalization across large employer and health plan populations while expanding into new conditions and audiences. As Channel Manager, you will: - Own the full P&L of the direct mail channel - Lead experimentation strategy and financial forecasting - Scale high-performing creative across diverse member populations - Improve efficiency through automation, vendor strategy, and smarter segmentation Your work will ensure Virta’s mail campaigns reach members predictably, efficiently, and with measurable impact. This is a senior individual contributor role with meaningful cross-functional influence. RESPONSIBILITIES - Own and scale a multi-million dollar direct mail program as a primary driver of applications and enrollments - Translate testing into financial impact, forecasting performance and influencing quarterly growth targets - Build and operationalize a repeatable experimentation engine (creative, segmentation, timing, format) - Improve channel efficiency through automation, vendor strategy, and reduced manual workflows - Expand our creative and personalization playbook to increase response rates across client segments 90 DAY PLAN Within 90 days you will: - Own mail performance reporting and forecasting - Launch at least one high-impact experiment with clear financial readout - Identify 2–3 automation or workflow improvements to increase velocity - Present a forward-looking optimization roadmap to Growth leadership MUST-HAVES - Proven owner of a marketing channel from strategy to execution. You’ve built playbooks, run experiments, and operationalized winners into repeatable sequences. - Experience with direct-mail + cross-channel optimization experience. You’ve run DM A/B tests, authored rollout checklists, and translated creative learnings into sequencing that scales. - Strong experimentation discipline & taxonomy ownership. You can design A/B methodology, maintain the creative taxonomy, and ensure test results feed a living “best-of” library. - Cross-functional influencer with data-first instincts. You are comfortable partnering with Ops, AAA, CS/Implementation, and Product to QA inputs, translate data into decisions, and unblock launches. - Experience translating marketing tests into financial impact and forecasting. VALUES-DRIVEN CULTURE Virta’s company values drive our culture, so you’ll do well if: - You put people first and take care of yourself, your peers, and our patients equally - You have a strong sense of ownership and take initiative while empowering others to do the same - You prioritize positive impact over busy work - You have no ego and understand that everyone has something to bring to the table regardless of experience - You appreciate transparency and promote trust and empowerment through open access of information - You are evidence-based and prioritize data and science over seniority or dogma - You take risks and rapidly iterate Is this role not quite what you're looking for? Join our Talent Community [Upgrade to PRO to see link] and follow us on Linkedin [Upgrade to PRO to see link] to stay connected! Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $141,854 or $162,690. Information about Virta’s benefits is on our Careers page at: [Upgrade to PRO to see link] As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided. As a remote-first company, our team is spread across various locations with office hubs in Denver and San Francisco. Clinical roles: We currently do not hire in the following states: AK, HI, RI Corporate roles: We currently do not hire in the following states: AK, AR, DE, HI, ME, MS, NM, OK, SD, VT, WI. #LI-remote