CRM and Media Marketing Manager at Visa

Visa Marketing in Latin America is seeking an experienced, focused on innovation and CRM Automation Knowledge D2C Manager with expert capabilities in consumer’s journey, D2C acquisition, reducing churn, activation, and life cycle management to position our company at the forefront of the industry. Experience in ecommerce a plus. This role will be responsible to ensure flawless CRM Strategy and Implementation for clients as well to develop end to end marketing execution, analyzing and interpreting data to provide insight and support strategic business decisions. Essential Responsibilities: • Manage marketing projects and end to end campaigns on behalf of clients, leveraging their own channels and working with Global Capabilities team leveraging Visa tech stack. • Developing strategies for testing all aspects of a CRM making sure the most effective approach is always taken. Experience Driving and managing the implementation of a CRM Platform • Implement AB testing and messaging experiments, refining strategies of funnel based on lead to close conversions. • Provide reporting and analysis on CRM data for internal and external clients. • Analyze data and user feedback to help shape future marketing strategies. • Build best in class co marketing plans that support business goals for both Visa and its clients. • Experience working with different type of stakeholders, including agencies, clients, and multifunctional teams. • Being on top with the latest trends and changes in UI UX and digital media • Define the most effective communication path and frequency through different channels and segments, including decision tree and sequential retargeting strategy. • Create the storytelling for marketing CRM campaigns, including insights and analyses to improve campaign optimization and performance. • Define test plan and capture learnings and best practices documenting and deploying it regionally. • Create and review tracking reports and discuss on going optimization opportunities. • Exercise independent judgment with minimal direction from supervisor. • Work with all local markets to align on market specific visions, needs and calendars. • Partner and collaborate with local and regional marketing teams, Product and Technology teams to create and maintain world class Platforms for our consumers.This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.