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SeniorFull-timeGit
Salary Range
$15,912 - $21,528 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a Brand Marketing Manager to join Visa, responsible for managing premium brand marketing initiatives targeting high net worth, affluent, and mass affluent consumers across the NALP region.
Key Responsibilities
- →Manage the execution of premium marketing initiatives targeting high net worth, affluent, and mass affluent consumer segments
- →Support the evolution of Visa brand positioning toward an aspirational lifestyle brand
- →Identify, develop, and manage strategic partnerships with luxury hospitality, prestige retail, and lifestyle platforms
- →Plan and deliver integrated marketing campaigns across digital, social, content, and experiential channels
- →Track performance against defined key performance indicators
- →Work closely with regional marketing, product, digital, analytics, and communications teams
- →Manage assigned marketing budgets and agency partners
- →Monitor consumer, travel, and luxury market trends within NALP
Requirements
- ✓Based in Egypt with ability to travel within the NALP region as required
- ✓Strong understanding of local affluent consumer behavior and premium lifestyle trends
- ✓Experience driving proposition and communication on Affluent Brands in Telecom, FMCG, Tech, etc
- ✓This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.
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