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SeniorFull-time
Salary Range
$88,400 - $119,600 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are seeking an accomplished Senior Manager, B2B Segment Growth Marketing for LMM (Large and Medium Market) Issuers. This high-impact role will lead strategic marketing efforts to drive LMM growth and deliver results-oriented programs that strengthen Visa’s market leadership in commercial payments.
Key Responsibilities
- →Drive Revenue Goals: Develop and execute strategies to achieve and exceed marketing-generated and marketing-influenced Average Annual Net Revenue (AANR) targets.
- →Account-Based Marketing (ABM): Design and implement ABM set-play programs targeting must-win, must-retain, and must-convert accounts. Partner with sales and product teams to turn AANR into realized revenue.
- →Marketing Campaign Effectiveness: Develop, execute, and continuously optimize regional marketing campaigns to maximize engagement, lead generation, and revenue impact.
- →Performance Reporting: Create and manage robust reporting mechanisms to measure marketing effectiveness, optimize campaigns, and inform leadership decisions.
- →Case Studies & Success Stories: Accelerate the development and deployment of high-impact case studies.
- →Thought Leadership: Drive initiatives that position Visa as an industry leader in commercial payments.
- →Event Program Management: Lead participation in priority industry events, ensuring cohesive brand messaging.
- →Collaboration & Stakeholder Management: Build strong partnerships with sales, product, global marketing, and external agencies.
Requirements
- ✓Proven experience in B2B marketing, with a focus on growth and revenue generation.
- ✓Expertise in demand generation and account-based marketing (ABM) strategies.
- ✓Strong analytical skills with experience in performance reporting and campaign optimization.
- ✓Ability to develop and execute strategic marketing initiatives that drive measurable business outcomes.
- ✓Experience collaborating with cross-functional teams, including sales, product, and external agencies.
- ✓Excellent stakeholder management and communication skills.
- ✓This is a hybrid position with expectations for office days to be confirmed by the Hiring Manager.
