Loading...
DirectorFull-timeAI
Salary Range
$204,000 - $276,000 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Volley is seeking a Director of Performance Marketing to own subscriber acquisition across their CTV app portfolio. This senior role focuses on driving installs and subscriptions for Volley's apps on smart TV platforms including Roku, Amazon Fire TV, LG, Samsung, and others.
Key Responsibilities
- →Own subscriber acquisition strategy and execution across Roku, Fire TV, LG, Samsung, and emerging CTV platforms
- →Buy and optimize on-device ad inventory including home screen placements, sponsored tiles, and platform UI ads
- →Develop and manage relationships with platform partners, negotiating distribution deals and co-marketing opportunities
- →Build and refine CTV attribution and measurement infrastructure in partnership with the data team
- →Manage significant ad budgets ($30-50M annually) with accountability for CAC, ROAS, and subscriber LTV
Requirements
- ✓Deep, hands-on experience with CTV platform marketing—understanding Roku, Fire TV, LG, and Samsung as app ecosystems
- ✓Track record driving subscriber or user acquisition for streaming apps or CTV-native products
- ✓Technical fluency in attribution and measurement
- ✓Existing relationships with platform partners and CTV adtech vendors
- ✓Comfort managing large budgets with clear accountability for performance outcomes
- ✓Strong analytical skills in CAC, LTV, ROAS, and incrementality
Benefits
- ★100% covered medical, dental, and vision insurance for yourself and dependents
- ★401k matching
- ★Flexible hybrid work-from-home and in-office work model
- ★Unlimited paid time off (enforced 2-week minimum)
- ★16 paid holidays and 40 hours of bereavement leave
- ★Generous parental leave policy
- ★Visa support for eligible candidates
