Community Lead - Japan at Vrchat

Join the VRChat Team! VRChat offers a first-of-its-kind, game-changing platform that provides an endless collection of social VR experiences and gives the power of creation to its robust community. With over 250,000 worlds and growing, VRChat’s vision is to allow users to bring their imaginations to life and help shape the metaverse anywhere in the world on any device. VRChat has raised $100M to date with the support of investors Makers Fund, Anthos Capital, and HTC. We have a great team which includes people from: Netflix, Twitter, Meta, Microsoft, Roblox, Google, Amazon, Unity, Spotify, Discord, Uber, eBay, Robinhood, Twitch, Zynga and TikTok. Come and join the mission!   Job Overview As Community Lead – Japan, you will be responsible for growing and engaging the VRChat user community in Japan. This role focuses on community-driven growth, managing core community hubs such as Discord and LINE, building onboarding programs that improve user retention, and collaborating closely with Japanese creators and influencers. You will operate as a highly proactive community builder who can execute quickly in a fast-paced environment while working directly with users, partners, and internal teams to strengthen the VRChat ecosystem in Japan. Responsibilities • Own and manage community hubs such as X, Discord, and line, driving engagement and fostering an active, welcoming environment for Japanese users. • Build and operate scalable onboarding programs (e.g., beginner sessions, ambassador/guild models) to improve new user activation and retention metrics (D7/D30). • Collaborate with creators, influencers, and IP partners to plan and execute joint campaigns, community activations, and in-platform events. • Identify grassroots growth opportunities within Japan’s creator and gaming ecosystem and translate them into community-driven initiatives. • Plan and execute offline activations, including exhibitions, pop-ups, and small-scale community events within limited budgets. • Gather community insights and feedback to inform product improvements and local growth strategies. • Work cross-functionally with Product, Data, and Marketing teams to localize campaigns and improve onboarding flows. Required Experience, Skills & Qualifications • 5-10+ years of experience in a platform company, gaming/entertainment company, or creator ecosystem environment. • Hands-on experience managing online communities such as X, Discord, LINE, or creator-driven communities. • Deep understanding of Japanese internet culture, the VTuber ecosystem, and creator communities. • Experience planning and executing field marketing, grassroots activities, or community-driven events. • Highly proactive and comfortable operating in a lean environment without large budgets or teams. • Native-level Japanese and business-level English proficiency. Preferred Experience, Skills & Qualifications • Experience with gaming, social platforms, UGC ecosystems, or creator economy products. • Familiarity with VR, immersive media, or social virtual worlds. • Existing network or relationships with VTuber agencies, creators, or IP holders. • Experience running influencer or creator-led growth programs in Japan. Bonus Points • Passion for VRChat and deep interest in online communities and internet culture. • Experience building community-led growth programs from the ground up. • Experience working in a fast-moving startup environment. Benefits • Work from anywhere! VRChat is a 100% remote company • Health Benefits • 401K for US & RRSP for Canadian Employees • Stock Options • Generous paid holiday schedule • Unlimited/Flexible vacation time • Paid parental leave VRChat is an equal-opportunity employer, and we welcome applicants from all backgrounds. VRChat fosters a diverse, creative, and collaborative environment where anyone can contribute to any of the ongoing projects or direction of the roadmap at any time. If you’re a passionate team player who wants to have an impact on a dynamic team, we’d love to hear from you! All job offers are subject to satisfactory referencing and background checks.