[WEBTOON] Campaign Manager, Lifecycle Marketing at Wattpad

WEBTOON Entertainment is a leading global entertainment company and home to some of the world's largest storytelling platforms. As the global leader and pioneer of the mobile webcomic format, WEBTOON Entertainment has transformed comics and visual storytelling for fans and creators. With its CANVAS UGC platform empowering anyone to become a creator, and a growing roster of superstar WEBTOON Originals creators and series, WEBTOON Entertainment’s passionate fandoms are the new face of pop culture. WEBTOON Entertainment adaptations are available on Netflix, Prime Video, Crunchyroll, and other screens around the world, and the company’s content partners include Discord, HYBE and DC Comics, among many others. WEBTOON is seeking a hands-on Campaign Manager, Lifecycle Marketing to execute and optimize CRM campaigns that deepen user engagement across the customer journey—from onboarding through long-term retention. This role will own day-to-day CRM execution across email, push notifications, in-app messaging, and SMS, partnering closely with Product to translate roadmap priorities and in-app experiences into high-performing lifecycle programs. The ideal candidate is a detail-oriented, data-driven marketer with experience building and running lifecycle/CRM campaigns in digital media, publishing, or subscription-based businesses. You’ll work cross-functionally to deliver targeted, personalized experiences that drive content consumption, increase repeat usage, and strengthen loyalty within WEBTOON’s community. Key Responsibilities • Build and own the lifecycle marketing strategy to maximize engagement, retention, and long-term user value. • Develop data-driven segmentation, targeting, and personalization strategies that deepen user relationships and fuel growth. • Champion a test-and-learn approach, using experimentation to optimize messaging, cadence, and creative across channels. • Evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact. Minimum Qualifications • Build the lifecycle marketing strategy to maximize engagement, retention, and long-term user value. • Set up, QA, and deploy email/push/in-app campaigns, including one-time ad hoc sends, triggered programs, and complex multichannel journeys. • Champion a test-and-learn approach, using experimentation to optimize messaging, triggers, and cadence across channels. • Partner with Product and Data teams to implement personalized and automated programs at scale. • Analyze and evaluate lifecycle performance, track KPIs, and make recommendations for maximum business impact. • Establish a cross-channel messaging policy and in-app technical system to maintain consistency and prevent overlap or user fatigue. Preferred Qualifications • Prior hands-on experience using Braze for in-app or email campaign deployment. • Experience with Liquid language for personalized messaging. • Experience in entertainment, comics, gaming, or fan-driven communities. • Belongs to or has deep understanding of pop-culture fandoms such as comics, K-pop, gaming, etc. What we offer • Career development; we believe in mentorship and investing in your learning, supporting you to achieve your goals • Health benefits, including vision and dental! • Generous PTO and Parental Leave Top-up • 401K Contributions • Commuter Benefits • Global WEBTOON and LINE FRIENDS discount program • Winter break shutdown and a whole lot more! With approximately 155 million monthly active users, WEBTOON Entertainment’s IP & Creator Ecosystem of aligned brands and platforms include WEBTOON, Wattpad--the world’s leading webnovel platform--WEBTOON Productions, Studio N, Studio LICO, WEBTOON Unscrolled, LINE MANGA, and eBookJapan, among others. Join us and work with some of the biggest artists, IP, and fandoms in comics! #WEBTOON