Senior Copywriter, Content & Brand at waveapps

At Wave, we help small businesses to thrive so the heart of our communities beats stronger.  We work in an environment buzzing with creative energy and inspiration. No matter where you are or how you get the job done, you have what you need to be successful and connected. The mark of true success at Wave is the ability to be bold, learn quickly and share your knowledge generously. As Senior Manager, Content Marketing you’ll lead a team that creates high-impact content that educates, inspires, and converts small business owners at every stage of their journey—from awareness to activation and growth.   You’ll develop and execute a content strategy that fuels our product-led growth motion, deepens customer engagement, and amplifies the Wave story across multiple channels, including blog, lifecycle, social, video, and in-product education.   You’ll partner closely with Product Marketing, SEO, and Growth Lifecycle teams to deliver full-funnel, insights-driven content that drives measurable business results. Here's how you'll make an impact: • Write and develop copy and content across channels — including blogs, customer stories, lifecycle emails, landing pages, paid ads, video scripts, social media, and campaigns assets • Bring Wave’s brand personality, tone of voice, and messaging to life in a way that feels human, clear, confident, and distinctly Wave • Help evolve and maintain Wave’s messaging architecture, including messaging maps, terminology, tone of voice, and copy guidelines, to ensure consistency across every customer touchpoint • Partner closely with Growth Marketing, Lifecycle, Product Marketing, Brand, Product and Customer teams to translate needs and business goals into compelling content and copy • Create content that helps customers move through the journey — from awareness and consideration to activation, engagement, and retention • Use customer insights, research and performance data to continuously improve the effectiveness of copy and content • Track results, identify patterns, test new approaches, and apply learnings to future content and campaigns • Contribute to and maintain copy guidelines for internal teams, freelancers, and agency partners to ensure consistency at scale • Review and edit copy from other contributors to ensure all copy and content is on-brand, grammatically correct, and tailored to the audience, channel, and moment • Stay current on customer behaviour, content trends, and competitor messaging to continuously improve how Wave communicates. You'll thrive here if you have: • 5+ years of experience in copywriting or content writing, or brand/content marketing (experience in tech, SaaS, fintech is a bonus!) • A Journalism, Marketing, or Communication diploma/degree or equivalent experience • Exceptional writing, editing, and proofreading skills, with a strong ability to adapt tone, voice, and messaging to different audiences and channels • A strong understanding of how to write copy and content that reflects and reinforces a brand’s personality rather than your own • The ability to create high-quality copy across a diverse formats — from CTA buttons, emails, and ads, to blogs, guides, landing pages and full website experiences • An understanding of SEO fundamentals and how to write content that performs in search while maintaining the human feel • The ability to manage multiple projects and shifting priorities while maintaining a high bar for quality and attention to detail • Data-driven storytelling that draws on marketing insights from various data sources with experience tracking, measuring, reporting on, and learning from content performance • A bias for action, ownership, and sound judgement about when to move forward independently and when to seek help and guidance for the best outcome At Wave, we value diversity of perspective. Your unique experience enriches our organization. We welcome applicants from all backgrounds. Let’s talk about how you can thrive here!   Wave is committed to providing an inclusive and accessible candidate experience. If you require accommodations during the recruitment process, please let us know by emailing [Upgrade to PRO to see contact]. We will work with you to meet your needs.     We use Google Gemini, a secure AI assistant, during interviews for note-taking purposes only. Notes are kept confidential and are not shared outside the hiring process. This allows our interviewers to stay fully focused on you during the conversation.   This advertised posting is a current vacancy.