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SeniorFull-timeAI
Salary Range
CA$114,500 - CA$129,000 /year
About the Role
We are looking for a Content Marketing Manager to lead a team that creates high-impact content for small business owners. This role focuses on developing and executing content strategies that drive business results and deepen customer engagement.
Key Responsibilities
- →Develop a content strategy that aligns with business goals and customer lifecycle
- →Create and oversee high-quality content across multiple channels
- →Plan and execute editorial calendars that balance brand storytelling with performance outcomes
- →Identify and optimize for SEO and organic growth opportunities
- →Partner with Product Marketing to translate product value into compelling stories
- →Work with Lifecycle and Product teams to create personalized, journey-based content
- →Collaborate with Design and Social teams to bring campaigns to life
- →Track and analyze content performance to understand impact on business metrics
Requirements
- ✓7+ years of experience in content marketing and brand storytelling
- ✓Experience within SaaS, fintech, or a product-led company
- ✓Ability to simplify complex topics into human, clear, and useful content
- ✓Strong SEO and content performance skills
- ✓Understanding of how content connects across the marketing funnel
- ✓Experience working cross-functionally and managing multiple projects
- ✓Empathy for small business owners and a passion for helping them succeed
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