Head of Marketing at Wavemm1

Wavemm1

Ouagadougou, Burkina Faso·13h ago

ExecutiveFull-timeGo

Salary Range

$190,400 - $257,600 /year

Estimated

This salary is estimated based on similar roles. The actual salary may vary.

About the Role

We are looking for a Head of Marketing to join our team in Burkina Faso. This role focuses on building and leading a high-performing marketing function while driving sustainable growth as we scale.

Key Responsibilities

→Own the local marketing strategy, aligned with business growth targets, market expansion priorities, and brand ambition.
→Serve as the strategic marketing partner to the General Manager and functional leads.
→Lead marketing planning, including budget, resource allocation, and ROI accountability.
→Work closely with the group marketing team to align growth, product and brand strategies for your market with global direction.
→Lead and supervise full-funnel campaigns for Burkina Faso across ATL, BTL, and Social Media.
→Create clear and actionable processes and documentation that can guide cross-functional teams in successful project delivery.
→Lead market intelligence efforts (consumer insights, market analysis, brand health, channel performance).

Requirements

✓Degree in relevant fields (marketing, communication, sales, business development, management…).
✓At least 12 years of marketing experience, including at least 5 years in leadership roles with team management and budget ownership.
✓Proven experience leading large-scale, multi-channel marketing strategies with measurable commercial impact.
✓Experience managing significant marketing budgets and demonstrating strong ROI discipline.
✓Fluent in French, English.