Commercial Marketing Manager at WHOOP

At WHOOP, we're on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. We’re seeking a highly analytical and strategic Commercial Marketing Manager to drive growth across WHOOP’s retail business. This cross-functional role will lead sales forecasting, investment planning, performance analysis, pricing and promotion strategy, and partner closely with Finance, Operations, Analytics, and the broader Marketing team. The ideal candidate is an exceptional problem solver, data translator, and operator who thrives in a dynamic, fast-paced environment. This role can be located in Ireland (remote) or Boston. Responsibilities • Build and maintain monthly retailer-level sales forecasts in partnership with Finance & Sales • Own reporting of weekly trading performance by region and retailer • Inform financial outlooks and shape the business narrative for internal and external stakeholders • Collaborate with Marketing to allocate and optimize advertising spend across retail campaigns • Draft business cases and pitch decks for new growth initiatives • Lead the analytics roadmap, partnering with the Analytics team to optimize and automate reporting • Integrate Retail performance into Marketing Mix Modeling (MMM) • Align with DTC & Marketplaces on omnichannel promotional strategies to maximize sell-through efficiently • Conduct margin analyses to support new product launches and retailers • Partner with Finance on quarterly LTV/CAC modeling to assess efficiency and guide resource allocation • Monitor Retail OKRs/KPIs, surface performance gaps, and recommend corrective actions • Liaise with Operations to ensure alignment on SLA performance and S&OP milestones Qualifications • 7-10 years of experience in finance, strategy, analytics, or a commercial function • Proven ability to interpret complex data and translate it into actionable insights • Experience managing cross-functional projects and aligning multiple stakeholders • Entrepreneurial mindset with strong ownership and initiative • High proficiency in Excel/Google Sheets; familiarity with Sigma, Tableau, or SQL a plus • Enthusiasm for integrating AI tools into workflows to drive smarter, faster decision-making • Passion for health, fitness, and performance Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply. WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values. At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success. The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.  In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.   These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirement