Director of Demand Generation at Wisdom%20ai

HELP BUILD THE GROWTH ENGINE BEHIND A NEW AI CATEGORY WisdomAI is defining a new category in enterprise AI: Agentic Analytics — replacing dashboards with AI systems that understand business context and deliver trusted insights automatically. Backed by top-tier investors and trusted by companies like Cisco and ConocoPhillips, we’re entering a major growth phase and building the marketing engine to support it. We’re looking for a Director of Demand Generation to own and scale our pipeline engine. This leader will drive our demand strategy across events, field marketing, paid media, webinars, ABM, and integrated campaigns — turning marketing programs into measurable revenue impact. This role reports to the Head of Marketing and works closely with Sales, Product Marketing, and Design to build a modern, data-driven demand engine. WHAT YOU’LL OWN DEMAND STRATEGY - Own the end-to-end demand generation strategy and pipeline creation model - Build and execute integrated campaigns across channels including events, webinars, paid media, ABM, and content - Align marketing programs to revenue targets and sales priorities PIPELINE GROWTH - Drive marketing-sourced and marketing-influenced pipeline - Partner closely with Sales to identify target accounts and design programs that create meaningful engagement Build scalable demand programs that consistently generate qualified opportunities DATA, MEASUREMENT & OPTIMIZATION - Own the measurement framework for demand programs including attribution, funnel conversion, and pipeline impact - Be deeply analytical and continuously optimize campaigns based on performance - Turn insights into repeatable growth playbooks MARKETING INFRASTRUCTURE - Manage and optimize marketing automation and lead lifecycle processes (HubSpot) - Improve lead routing, scoring, nurture flows, and campaign tracking - Build systems that support scale as the company grows CROSS-FUNCTIONAL COLLABORATION - Work closely with Sales on account targeting, pipeline generation, and campaign alignment - Partner with Product Marketing to translate positioning into demand programs - Collaborate with Design to create high-performing campaign assets WHAT WE’RE LOOKING FOR - 10+ years of experience in demand generation or growth marketing - Proven experience building pipeline programs at early-stage B2B SaaS companies - Strong growth marketing mindset — constantly testing, iterating, and optimizing - Deep focus on pipeline impact, conversion rates, and ROI - Highly analytical and data/measurement obsessed - Experience running integrated campaigns across multiple channels - Hands-on experience with HubSpot or similar marketing automation platforms - Strong collaborator with sales teams and cross-functional partners WHY THIS ROLE IS EXCITING - You’ll build the demand engine for a category-defining AI company - You’ll have direct ownership of pipeline growth - You’ll work closely with leadership and help shape the go-to-market strategy - You’ll have the opportunity to build scalable programs from the ground up WHAT SUCCESS LOOKS LIKE Within your first year: - A predictable and scalable pipeline engine is in place - Marketing programs consistently drive qualified opportunities - Sales and marketing operate in tight alignment around pipeline targets - Demand programs are measurable, optimized, and repeatable If you love building growth engines, experimenting across channels, and turning marketing into a predictable pipeline driver — we’d love to talk.