WisdomTree is seeking a proactive and results-driven Email Marketing & Salesforce Marketing Cloud Specialist to join our Digital Marketing team in London. Reporting to the Head of Digital and Campaigns Marketing, you will own the strategy, execution, and optimisation of B2B and B2C email marketing initiatives across the European region.
You will be responsible for delivering high-impact, data-driven email campaigns and automated customer journeys using Salesforce Marketing Cloud (SFMC). This includes lifecycle communications, campaign execution, performance optimisation, and cross-functional campaign planning.
This role will play a key part in scaling WisdomTreeโs digital client engagement across Europe, driving measurable growth through best-in-class marketing automation. The ideal candidate brings deep hands-on SFMC expertise, a strong understanding of email performance and deliverability best practices, and a highly analytical, test-and-learn mindset.
You will have the opportunity to shape and scale marketing automation capabilities across a growing European business.
Key Responsibilities
โข Own and execute email marketing strategy
Lead the planning and execution of email campaigns and lifecycle communications aligned to broader marketing and commercial objectives.
โข Develop lifecycle and automation strategies
Design and implement scalable, multi-stage customer journeys, including automated workflows, nurture streams, and triggered communications.
โข Audience segmentation and personalisation
Leverage SFMC data extensions and Contact Builder to create targeted audience segments that improve relevance, engagement, and conversion performance.
โข Build and optimise campaigns and journeys
Develop, QA, schedule, and deploy email campaigns and automated journeys using Journey Builder and Automation Studio.
โข Testing and performance optimisation
Drive a structured test-and-learn approach through A/B testing across content, timing, segmentation, and journey logic to continuously improve performance.
โข Performance reporting and insights
Analyse campaign performance (open rates, CTR, conversions, deliverability, engagement trends) and translate insights into actionable improvements.
โข Cross-functional campaign planning
Own and manage the email marketing calendar, working closely with marketing, sales, and product teams to ensure aligned and effective campaign delivery.
Key Accountabilities and Scope
โข Own the end-to-end execution of all email campaigns and automated communications within Salesforce Marketing Cloud, from build through to deployment and optimisation.
โข Build and maintain scalable automation workflows, nurture journeys, and triggered communications to support lifecycle marketing initiatives.
โข Serve as the subject matter expert and hands-on owner of Salesforce Marketing Cloud, including:
- Journey Builder
- Automation Studio
- Email Studio
- Content Builder
- Contact Builder
โข Deliver against defined KPIs across email marketing performance, including engagement rates, conversion metrics, deliverability, and pipeline contribution.
โข Use audience, behavioural, and campaign data to identify opportunities, test hypotheses, and drive continuous performance improvements.
โข Identify and implement automation and workflow efficiencies to improve scalability and streamline campaign execution.
โข Collaborate with cross-functional teams to align on campaign priorities, share insights, and promote best practices across SFMC usage.
Skills and Qualifications
โข 3โ5+ years of hands-on email marketing experience, ideally within financial services environment
โข Strong, practical experience working with Salesforce Marketing Cloud (SFMC)
โข Expertise in Email Studio, Journey Builder, Automation Studio, Content Builder and Contact Builder
โข Proven experience building and optimising automated email journeys and lifecycle campaigns
โข Strong understanding of segmentation, personalisation, and lifecycle marketing strategies
โข Experience with A/B testing and data-driven optimisation methodologies
โข Solid knowledge of email deliverability best practices and performance metrics
โข Strong analytical and problem-solving skills with the ability to translate data into action
โข Excellent organisational and project management skills, with the ability to manage multiple campaigns simultaneously
โข Strong communication skills and ability to work cross-functionally
About Us:
WisdomTree is a global financial innovator, offering a diverse suite of exchange-traded products (ETPs), models and solutions, private market investments and digital asset-related products. Our offerings empower investors to shape their financial future and equip financial professionals to grow their businesses. Leveraging the latest financial infrastructure, we create products that emphasize access and transparency and provide an enhanced user experience. Building on our heritage of innovation, we offer next-generation digital products and services related to tokenized real world assets and stablecoins, as well as our institutional platform, WisdomTree Connectโข, blockchain-native digital wallet, WisdomTree Primeยฎ*, and have expanded into private markets through the acquisition of Ceres Partnersโ U.S. farmland platform.
Work Smart:
Headquartered in New York City, WisdomTree embraces a โWork Smartโ philosophy that transcends physical workspace, aiming to optimize productivity, efficiency and effectiveness. Employee time in the office generally is not prescribed, and team leaders are empowered to determine how their teams work best, based on their roles, which may include in-person, in-office engagement.
Mission, Vision & Values:
WisdomTree is committed to delivering a better financial experience through the quality of our products, solutions and engagement, and to be the leader in delivering best structured access to global asset classes, empowering clients through innovative solutions and long-term performance. WisdomTree employees strive for excellence and innovation, work with transparency and accountability and support each other as a global team.ย We welcome the applications of qualified individuals who will support this mission and thrive in our collaborative and empowering work environment.