CRM Manager - LatAm at Wise

The CRM team at Wise is expanding to consolidate our communication efforts across the LatAm region. We are dedicated to providing first-class, high-value communications that help our customers maximize their Wise accounts, save money, and avoid the high exchange rates of traditional banks. We are building money without borders for people and businesses, and we need your expertise to make our LatAm customer communications best-in-class. We are looking for a CRM Manager to join our growing team to lead and implement our regional strategy. In this role, you will shape and deliver effective communication journeys—from engaging product launches to testing and refining our lifecycle communications. Your Mission • Strategic Leadership: Develop and manage the LatAm CRM strategy, focusing on customer lifecycle management, segmentation, and engagement initiatives. • Cross-Functional Collaboration: Partner with technical and non-technical stakeholders (Product, UX, Design, Engineering, and Analytics) to define and execute multi-channel strategies (email, push, in-app). • Data-Driven Segmentation: Use insights to segment customers effectively, ensuring every group receives tailored, relevant, and supportive communication. • Lifecycle Optimization: Design and implement lifecycle strategies to foster long-term loyalty through continuous testing and refinement. • Performance Analysis: Monitor campaign performance and use data-driven insights to identify opportunities for increasing engagement and conversion. • Platform Integrity: Maintain database health and deliverability, ensuring all communications align with CRM best practices and compliance requirements. • Operational Excellence: Oversee email calendar management, monthly reporting, and the localization process for international campaigns.