Senior Product Manager - Marketing Platform at Wise

The Marketing Platform team owns the technical infrastructure behind how Wise acquires and communicates with customers, spanning tracking and attribution, CRM tooling, paid channel integrations, and data privacy compliance. We are looking for a PM who understands how these components fit together as an architecture, not just as a list of capabilities, and who can set a strong vision for this crucial area of Wise. Day to day, you will act as the architect of our data ecosystem, ensuring that tracking infrastructure remains accurate and compliant while driving a roadmap that holds up in a privacy-regulated, multi-market environment. Working closely with the Marketing Martech lead, you will empower our marketing teams by architecting our Customer Data Products, providing the foundational platform that enables data to flow from internal warehouses to global ad platforms. You are responsible for transforming the marketing stack into a high-visibility Customer Data Platform, ensuring the transparency and accuracy required to prove ROI on global campaigns and translating technical risks into clear business impacts for executive leadership.   Responsibilities Tracking & Attribution • Ensure conversion events, attribution logic, and LTV models remain accurate and auditable, identifying and resolving issues before they affect budget allocation or reporting.   CRM & Marketing Channel Support • Act as the primary PM interface for CRM and marketing teams, translating operational needs into well-scoped technical requirements. • Support Braze as our lifecycle marketing platform, including SDK deployment and behavioural signal capture. Maintain vendor data pipelines, and the customer rate-alerts product.   Privacy, Compliance & Data Governance • Lead the evolution of our Consent Management Platform from binary to granular, category-based consent, meeting GDPR and DMA requirements. • Manage data retention and deletion obligations across the stack, including ATT, SKAdNetwork, and platform-specific protocols such as Meta AMM, and own incident response when data or compliance issues arise.   MarTech Strategy & Architecture • Maintain a clear picture of the marketing technology stack: how components interact, where dependencies and risks sit, and what the roadmap should be. • Lead vendor evaluations, navigate legal and security reviews, and drive signal expansion to new ad platforms, building frameworks scalable enough to onboard new channels without bespoke engineering each time. • Translate technical changes into business impact for senior stakeholders, including quantifying platform or compliance risk in Contribution Margin terms.