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SeniorFull-timeGit
Salary Range
$36,465 - $49,335 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
We are looking for a SEO Business Content Specialist to join our growing SEO Content team and grow new business customers through B2B content for our Japan market. This role will be based in our Tokyo office.
Key Responsibilities
- →Produce high quality SEO optimised business content in Japanese for Wise Japanese blog to help fuel adoption of Wise by business customers
- →Revisit, optimise and improve older articles to boost their performance
- →Own your content - from ideas to briefing, proofreading, editing and finally publishing articles
- →Understand the nuances of business customers, identifying their specific needs, wants, and pain points within the Japanese market
- →Explain our products in an easy to understand way for the readers
- →Conduct keyword research to plan content that drives organic traffic to our blog and attract new business customers
- →Find, coordinate and manage a bunch of talented freelance writers
- →Edit copy - you’re not afraid to fix copy or make direct changes when necessary
- →Make data-driven decisions using a range of SEO and analytics tools
- →Know and proactively monitor the competitor landscape in your locale
- →Size up and prioritise content projects/initiatives based on high growth impact/potential
- →Articulate and write-up the problem you're trying to solve as well as your hypothesis for how to fix it
- →Communicate key insights and obstacles to the team and broader Marketing team
- →Collaborate with regional marketing channels and product managers to align and discover new content opportunities
- →Follow frameworks - you will ensure our content follows legal, brand and PR guidelines
Requirements
- ✓Senior-level experience in developing long-term SEO content plans for websites and blogs
- ✓Understanding of the Japanese market
- ✓Fluency in English and Japanese
- ✓Passion for content creation, digital marketing, and/or SEO
- ✓Knowledge of SEO tools and analytics
- ✓Experience in managing freelance writers
- ✓Ability to conduct keyword research and plan content that drives organic traffic
- ✓Strong communication and collaboration skills
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