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<span style="font-size: 27pt; font-family: 'Noto Serif Hebrew', serif; color: #2b2830; font-weight: 500;">Senior Mobile UX Designer</span></div>
<h1 style="line-height: 1.5; margin-top: 0pt; margin-bottom: 10pt;"><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Join the Movement for Health Empowerment at WISEcode</span></strong></h1>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">WISEcode is on a mission to transform how people understand, choose, and enjoy the foods they eat. We are not building another static health app. We are pioneering an intelligent, interactive experience that empowers families with clarity, confidence, and curiosity around everyday decisions.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Our powerful AI-driven platform is backed by one of the most comprehensive and transparent food datasets in the world. As we evolve the experience layer of our mobile product, we are seeking an exceptional Senior UX Design Lead who thrives on designing intuitive mobile experiences. </span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">Weβre seeking an exceptional Senior UX Designer who thrives on creating meaningful, intuitive, and engaging mobile experiences that blend thoughtful design with interactive systems. Your work will directly shape how families discover, learn, and build healthier habits together through beautifully crafted, motivation-driven experiences. If youβre passionate about health and wellness, skilled in designing for iOS and Android, experienced in architecting engagement and progression systems, and excited about the challenges of a fast-paced, early-stage startup environment, this role offers you the chance to make a tangible and lasting impact.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Key Responsibilities</span></strong></p>
<ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;">
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Lead the end-to-end design process for mobile (iOS/Android) engagement systems, from discovery to final handoff</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Own the full engagement loop strategy, including interaction design, motivation systems, and progression models</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Translate product requirements and behavioral goals into wireframes, user flows, mockups, and interactive prototypes</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Design intuitive, cross-generational mobile experiences that support shared family interaction on a single device</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Architect scalable interactive systems including achievements, progression models, challenges, streaks, and reward frameworks</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Design engagement loops that can evolve from lightweight gamification into deeper interactive systems as the product matures</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Apply behavioral psychology and motivation theory to drive sustained engagement while maintaining ethical design standards</span></p>
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<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Ensure interactive systems encourage curiosity and learning without manipulative mechanics</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Design for retention metrics such as Day 1, Day 7, Day 30, and 90-day engagement</span></p>
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<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Maintain and evolve a scalable mobile design system in Figma</span></p>
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<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Ensure consistency and usability across platforms by adhering to Appleβs Human Interface Guidelines and Googleβs Material Design system</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Collaborate closely with Product Managers, Engineers, and Data Scientists in agile sprints to iterate and refine solutions</span></p>
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<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Leverage AI tools to accelerate ideation, prototyping, documentation, and iteration across the design lifecycle</span></p>
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<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Champion AI-enabled design workflows that increase velocity and scalability within a lean startup environment</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Conduct user research and usability testing across both adult and youth audiences to validate interaction models</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Support QA during development sprints by reviewing builds and ensuring pixel-accurate implementation</span></p>
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<p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Communicate design rationale clearly to cross-functional teams and executive stakeholders</span></p>
</li>
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<p style="margin-top: 12pt; margin-bottom: 12pt;"><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Qualifications</span></strong></p>
<ul style="margin-top: 0px; margin-bottom: 0px; padding-inline-start: 48px;">
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 12pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">5+ years of experience in UX or Product Design with a portfolio demonstrating excellence in mobile-first consumer products</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">2+ years of experience designing interactive systems or game-based engagement models within mobile applications is a plus</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Proven track record designing products that drive measurable engagement and retention</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Strong portfolio demonstrating progression systems, motivation loops, or educational discovery experiences</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Deep understanding of behavioral psychology, intrinsic and extrinsic motivation, and retention design</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Experience designing ethical engagement systems appropriate for youth and family audiences</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Expert-level proficiency in Figma with experience managing shared libraries and scalable design systems</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Deep understanding of Appleβs Human Interface Guidelines and Googleβs Material Design</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Proven experience designing for native iOS and Android mobile apps</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Comfortable operating in fast-paced, startup environments with shifting priorities and tight deadlines</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Experience working within agile development teams using tools such as JIRA, Notion, or similar</span></p>
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<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Demonstrated use of AI tools in design workflows to improve speed, quality, or collaboration</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Highly organized with attention to detail and a bias toward action</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 0pt;"><span style="font-size: 11pt;">Comfortable working directly with founders and C-level leaders to bring a product vision to life</span></p>
</li>
<li style="font-size: 11pt; font-family: Arial, sans-serif;">
<p style="margin-top: 0pt; margin-bottom: 12pt;"><span style="font-size: 11pt;">Passion for health, education, consumer wellness, or mission-driven products</span></p>
</li>
</ul>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><strong><span style="font-size: 11pt; font-family: Arial, sans-serif;">Why Join WISEcode?</span></strong></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif;">If you are looking to be part of something that drives real change, WISEcode might be the place for you. We are a team genuinely committed to improving peopleβs health and well-being. We value transparency, creativity, collaboration, and empowering each team member to contribute their unique strengths.</span></p>
<p style="margin-top: 12pt; margin-bottom: 12pt;"><span style="font-size: 11pt; font-family: Arial, sans-serif; font-weight: 400;">This is an opportunity to define how families interact with intelligence, how curiosity turns into learning, and how thoughtful design can shape healthier habits at scale. Come help us build something that matters.</span></p>
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