Group Director, Paid Media Strategy at wpromote

About the Role

We are looking for a Group Director of Media Strategy to join our team as a senior strategic leader driving integrated marketing solutions for a large Internet Service Provider client. This role involves leading a team of strategists, developing media strategies, and partnering directly with senior clients to solve complex business challenges while balancing executive-level client engagement with hands-on team leadership.

Key Responsibilities

• →Lead and mentor a pod of strategists, shaping audience insights and developing media mixes
• →Ensure creative strategy optimization and implement full funnel measurement strategies
• →Oversee planning and strategy sessions with clients to align KPIs, business goals, and marketing goals
• →Lead development of cross-channel media strategies across TV, Paid Search, Paid Social, and Programmatic
• →Drive strategic ideation and innovation, facilitating new channel exploration and spearheading partner RFPs
• →Collaborate with internal channel leaders on thought leadership and deliver executive-level insights
• →Partner with VP on strategic new business initiatives and assist with new business pitches
• →Work with account leads and VP to forecast department hours and budget
• →Empower direct reports through coaching, development plans, and growth-focused training
• →Motivate, recognize, and reward outstanding individual and team performance