Who We Are
XDS Bicycles is one of worldβs largest vertically integrated bicycle manufacturers and the worldβs largest producer of carbon-fiber frames; we are coming to the US for the first time featuring our X-LAB line-up of high performance bicycles. X-LABβs manufacturing scale, carbon expertise, and vertical integration create a once-in-a-generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver:
- Over 8 million complete bikes annually across road, mountain, gravel, city and e-bike segments
- More than 300,000 carbon frames per year from the worldβs biggest dedicated carbon-fiber bike facility
- 300+ international patents covering T1100+ carbon lay-ups and proprietary X6 aluminum alloys
- Full vertical integration, ensuring speed-to-market, supply-chain resilience and cost leadership
- OEM partnership with leading Western brands; and weβre now poised to build our own premium brand overseas
For more info, please check out [Upgrade to PRO to see link]
Here's a YouTube video featuring our state-of-the-art carbon factory - [Upgrade to PRO to see link]
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XDS USA is seeking its first Senior Brand & Visual Designer β a hands-on creative professional who can bring the brand to life across every touchpoint: marketing campaigns, product visuals, printed materials and packaging, and dealer environments.
Youβll shape how the world experiences XDS and X-LAB β from a digital ad to a bike box, from a race-day display to a retail rack. This is a rare opportunity to experience and help refine the design DNA of a global brand entering the U.S. market. Collaborate with our global creative team to produce the most inspiring and rewarding design work of your career.
What Youβll Do
Brand & Marketing Design
- Lead creative direction and execution for marketing assets β including ads, campaign visuals, web and social content, catalogs, posters, app design merchandising, and trade show graphics.
- Develop visual systems and templates for consistency across global and U.S. markets.
- Partner with marketing to design launch materials for new bikes, campaigns, and dealer activations.
- Ensure a consistent, premium brand language across all touchpoints.
Product & Packaging Design
- Design bike paint schemes, decals, and component graphics that reflect the brandβs identity and performance ethos.
- Oversee packaging design, including bike boxes, accessories, manuals, and hangtags β ensuring functionality, sustainability, and visual impact.
- Collaborate with product and factory teams on material finishes, coatings, and color accuracy.
Dealer & Retail Design
- Create in-store and dealer marketing materials: point-of-purchase displays, rack signage, banners, posters, and merchandising kits.
- Develop trade show booth visuals and experiential graphics for U.S. events and expos.
- Support the rollout of the U.S. dealer visual identity program.
Cross-Functional Collaboration
- Work closely with product, marketing, and supply chain teams across the U.S. and China.
- Manage external design vendors, photographers, and printers when necessary.
- Maintain strong visual standards and version control across digital and print assets.
Location: Santa Monica, CA (In-Person 5 Days/week)
Youβre a Great Fit With:
- 6β10 years of experience in brand and visual design β ideally in consumer, outdoor and sporting goods, or mobility brands.
- Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
- Strong understanding of print production, packaging, and color management.
- Experience designing across both digital and physical mediums β from social to booth displays to product graphics.
- A refined aesthetic sense that balances performance, minimalism, and visual clarity.
- Ability to work across time zones and manage multiple projects with tight timelines.
- Passion for cycling, mobility, or design that moves people β literally and emotionally.
Youβre a Spectacular Fit With:
- Interest in pop culture and understanding of bicycle design history
- Familiarity with 3D and rendering tools (Keyshot, Blender, etc.)
- Familiarity with Figma, After Effects, Premiere, and other design tools
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Our Compensation and Benefits
- Competitive salary
- Generous time off policy
- Comprehensive medical, dental, and vision coverage
- Office space in beautiful Santa Monica, California
Equal Opportunity
XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.