Senior Brand & Visual Designer at Xds

Who We Are XDS Bicycles is one of world’s largest vertically integrated bicycle manufacturers and the world’s largest producer of carbon-fiber frames; we are coming to the US for the first time featuring our X-LAB line-up of high performance bicycles. X-LAB’s manufacturing scale, carbon expertise, and vertical integration create a once-in-a-generation chance to disrupt this landscape. Since 1995, we have combined proprietary materials science with compelling design and highly automated production to deliver: - Over 8 million complete bikes annually across road, mountain, gravel, city and e-bike segments - More than 300,000 carbon frames per year from the world’s biggest dedicated carbon-fiber bike facility - 300+ international patents covering T1100+ carbon lay-ups and proprietary X6 aluminum alloys - Full vertical integration, ensuring speed-to-market, supply-chain resilience and cost leadership - OEM partnership with leading Western brands; and we’re now poised to build our own premium brand overseas For more info, please check out [Upgrade to PRO to see link] Here's a YouTube video featuring our state-of-the-art carbon factory - [Upgrade to PRO to see link] _____________________________________________________________ XDS USA is seeking its first Senior Brand & Visual Designer — a hands-on creative professional who can bring the brand to life across every touchpoint: marketing campaigns, product visuals, printed materials and packaging, and dealer environments. You’ll shape how the world experiences XDS and X-LAB — from a digital ad to a bike box, from a race-day display to a retail rack. This is a rare opportunity to experience and help refine the design DNA of a global brand entering the U.S. market. Collaborate with our global creative team to produce the most inspiring and rewarding design work of your career. What You’ll Do Brand & Marketing Design - Lead creative direction and execution for marketing assets — including ads, campaign visuals, web and social content, catalogs, posters, app design merchandising, and trade show graphics. - Develop visual systems and templates for consistency across global and U.S. markets. - Partner with marketing to design launch materials for new bikes, campaigns, and dealer activations. - Ensure a consistent, premium brand language across all touchpoints. Product & Packaging Design - Design bike paint schemes, decals, and component graphics that reflect the brand’s identity and performance ethos. - Oversee packaging design, including bike boxes, accessories, manuals, and hangtags — ensuring functionality, sustainability, and visual impact. - Collaborate with product and factory teams on material finishes, coatings, and color accuracy. Dealer & Retail Design - Create in-store and dealer marketing materials: point-of-purchase displays, rack signage, banners, posters, and merchandising kits. - Develop trade show booth visuals and experiential graphics for U.S. events and expos. - Support the rollout of the U.S. dealer visual identity program. Cross-Functional Collaboration - Work closely with product, marketing, and supply chain teams across the U.S. and China. - Manage external design vendors, photographers, and printers when necessary. - Maintain strong visual standards and version control across digital and print assets. Location: Santa Monica, CA (In-Person 5 Days/week) You’re a Great Fit With: - 6–10 years of experience in brand and visual design — ideally in consumer, outdoor and sporting goods, or mobility brands. - Proficient in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) - Strong understanding of print production, packaging, and color management. - Experience designing across both digital and physical mediums — from social to booth displays to product graphics. - A refined aesthetic sense that balances performance, minimalism, and visual clarity. - Ability to work across time zones and manage multiple projects with tight timelines. - Passion for cycling, mobility, or design that moves people — literally and emotionally. You’re a Spectacular Fit With: - Interest in pop culture and understanding of bicycle design history - Familiarity with 3D and rendering tools (Keyshot, Blender, etc.) - Familiarity with Figma, After Effects, Premiere, and other design tools _____________________________________________________________ Our Compensation and Benefits - Competitive salary - Generous time off policy - Comprehensive medical, dental, and vision coverage - Office space in beautiful Santa Monica, California Equal Opportunity XDS is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all team members.