Regional Marketing Manager, Nordics at Xero

OUR PURPOSE At Planday, our vision is to power the global workforce marketplace by connecting people to relevant and meaningful work, while helping businesses build engaged, high-performing and flexible teams. Founded in Copenhagen, Planday helps shift-based businesses manage their workforce more effectively through scheduling, communication and workforce management tools. Today, as part of the Xero family, we support hundreds of thousands of users across Europe and continue to grow our presence across key markets. ABOUT THIS ROLE We are looking for a Nordic Marketing Manager to drive marketing impact across Denmark, Norway and Sweden. The Nordics are Planday’s most established markets, with strong brand recognition and a mature customer base. This role focuses on maintaining market leadership, driving new pipeline and strengthening engagement across the customer base. Working closely with Sales, Partnerships, Product Marketing and the wider marketing team, you will own regional marketing activation and ensure we implement local first marketing programmes that translate to impact. You will be the primary marketing partner for the Nordic commercial teams, helping connect marketing strategy to regional revenue outcomes. HOW YOU’LL MAKE AND IMPACT - Success in this role will come from strengthening Planday’s position in the Nordic market through: - Driving pipeline growth across priority verticals - Developing and executing regional marketing programmes that support sales success - Increasing demand and engagement in mature markets - Ensuring global campaigns resonate with Nordic audiences - Creation of Nordic first campaigns - Building strong industry presence and market relationships WHAT YOU’LL DO Regional Market Activation - Own and execute marketing activation across the Nordic region, delivering integrated campaigns that increase awareness, engagement and demand for Planday. - Channels may include events, digital campaigns, partnerships, PR, industry sponsorships and content marketing. - Demand Generation and Pipeline Support - Drive demand through regional marketing initiatives that generate qualified leads and support sales pipeline growth. - Partner closely with the wider marketing team to ensure performance marketing, lifecycle campaigns and inbound programmes deliver strong regional outcomes. Sales Partnership - Act as the primary marketing partner for Nordic Sales leadership, aligning marketing programmes with commercial priorities, key accounts and priority verticals. - Support sales outbound strategies and provide marketing support for strategic opportunities. - Work closely with the wider marketing team to adapt global content & campaigns campaigns, messaging and content for the Nordic markets. - Ensure marketing activity reflects regional customer needs, language and market dynamics. Events and Industry Engagement - Plan and execute regional events, webinars and industry initiatives that strengthen Planday’s brand presence and support lead generation. - Build relationships within key industries and communities relevant to Planday’s core verticals. - Feed regional market insights and campaign learnings back to the central marketing team. - Track and analyse campaign performance and regional marketing impact. - Use insights to continuously optimise marketing activity and identify opportunities for growth and improvement. WHAT YOU’LL BRING WITH YOU - Experience: 7+ years experience in B2B marketing, ideally within SaaS or technology - Strategic mindset: Strong ability to translate business goals into actionable regional strategies and measurable outcomes. - Executional excellence: Proven track record in running successful co-marketing and affiliate programs from concept to analysis. - Collaboration: Skilled at influencing and aligning cross-functional teams (Sales, Product, Partnerships, RevOps). - Data-driven: Confident in using data and insights to inform decisions, optimize campaigns, and communicate results. - Communication: Excellent written and verbal communication skills; comfortable presenting to senior stakeholders and partners. - Tools: Familiarity with Salesforce, marketing automation platforms (SFMC/HubSpot), affiliate software, and analytics tools. - Mindset: Self-starter with strong ownership, adaptability, and curiosity to test and learn in a fast-paced environment. AT PLANDAY, WE OFFER YOU - Benefits like pension, health insurance, inclusive support for new parents and generous vacation - On top of your annual base salary, you are offered to be part of an Employee Share Plan - Growth and progression opportunities – we want you to grow with us - Flexible remote work - Strong social culture with lots of team and company activities - Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe - Healthy work-life balance and autonomous approach to work. We trust in you and your abilities Finally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work. At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer. As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process. All applicants will be considered for employment without attention to any personal characteristics.