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ManagerFull-timeAWSGitGoAI
Salary Range
$129,200 - $174,800 /year
This salary is estimated based on similar roles. The actual salary may vary.
About the Role
Zapier is looking for a Campaign Marketing Manager to lead scaled outbound marketing powered by product engagement signals and usage data. This role will own the process of turning thousands of product data points into prioritized, timely outreach that reaches the right customers at the right time.
Key Responsibilities
- →Lead campaign planning using product usage and intent signals to define outbound priority, timing, and audience selection
- →Write and refine sales-ready outbound messaging aligned to enterprise AI use cases
- →Partner with Product Marketing to translate positioning into outbound-ready narratives
- →Work with RevOps to define targeting, routing, attribution, and performance benchmarks
- →Enable Sales with sequences, messaging frameworks, and activation guidance
- →Measure impact across reply rate, meeting booked rate, pipeline sourced, and conversion
- →Continuously test subject lines, messaging angles, personalization, and formats to improve efficiency
Requirements
- ✓5+ years of B2B marketing experience, with deep focus on Enterprise outbound programs
- ✓Proven success writing high-performing sales emails at scale
- ✓Experience running integrated, complex campaigns across digital, events, and partner channels
- ✓Strong understanding of enterprise buying behavior in AI, automation, or transformation
- ✓Comfortable testing, iterating, and scaling programs across large audiences
- ✓AI-forward mindset with hands-on experience using AI to improve speed, quality, or relevance
- ✓Hands-on experience with HubSpot, Gong Engage, and modern outbound engagement platforms.
Free to sign up. Takes 30 seconds.
