Senior / Lead Product Marketing Manager, New Products at Zip

About the Role

We are looking for a Product Marketing Manager to join Zip, a purpose-built procurement platform that provides a simple, consumer-grade user experience. The ideal candidate will be responsible for managing the go-to-market strategy, positioning, and sales enablement programs for Zip’s emerging offerings.

Key Responsibilities

• →Collaborate with product management and key executives to define the vision, strategy, and roadmap for Zip’s portfolio of products
• →Develop narratives and value propositions to effectively target buyers, analysts, press, internal teams, and partners
• →Partner with internal teams to create compelling content that generate pipeline and accelerate sales
• →Deeply understand the competitive landscape and analyze competitors to identify strengths, weaknesses, opportunities, and threats
• →Collaborate with sales teams to build enablement programs, sales plays, and other critical materials that differentiate our solution
• →Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of product marketing initiatives
• →Identify new market opportunities and inform go-to-market strategies by gathering customer feedback, researching market trends, and understanding the regulatory landscape