Head of Paid Media at Zoominfo

ZoomInfo is where careers accelerate. We move fast, think boldly, and empower you to do the best work of your life. You’ll be surrounded by teammates who care deeply, challenge each other, and celebrate wins. With tools that amplify your impact and a culture that backs your ambition, you won’t just contribute. You’ll make things happen–fast. About the Role We are seeking a Senior Director to build and scale Paid Media at ZoomInfo. This leader will take our strong B2B foundation and elevate it with a consumer-grade growth mindset inclusive of rapid experimentation, creative rigor, audience-first activation, and operational excellence. This is a builder role. You will establish the operating system for how paid channels run, drive significantly higher testing velocity, and transform how we execute performance marketing in a modern, iterative, high-output way. If you love fast cycles, love learning from data, and know how to push channel teams to think like B2C growth operators, this role is for you. What You’ll Own 1. Paid Media Strategy & Execution Own all paid channels: • Search • Paid Social • Display / Programmatic • Review sites • Retargeting • Emerging platforms Apply a B2C growth lens: • High-volume creative testing • Micro-segmented audiences • Fast, iterative experimentation • Continuous message and offer variation • Manage multi-million-dollar budgets with discipline while enabling smart, rapid testing • Build channel playbooks and standards that raise execution quality across the organization 2. Experimentation & Testing Velocity Build a central experimentation engine for Paid Media Define clear processes for: • Hypothesis creation • Test design • QA & launch • Rapid measurement • Scale-or-kill decisions • Increase testing velocity across creative, landing pages, audiences, offers, and channels • Reduce friction by introducing templates, modular workflows, and streamlined approvals • Champion the use of GenAI (e.g., Claude, ChatGPT, and other emerging tools) to transform paid media execution—enabling personalization at scale, rapid creative iteration, and AI-augmented decision-making. • Pioneer new AI-driven strategies across targeting, messaging, platform management, and optimization to increase velocity, efficiency, and channel performance. 3. Paid Media Frameworks Create and maintain the operating model for paid media execution: • Campaign templates • QA checklists • Naming/taxonomy standards • Routing & setup guidelines • Bring consistency and quality across segments, regions, and teams • Lead enablement for channel managers; equip them with the tools to execute with “consumer-grade” speed and quality What You Bring • 8–12+ years in Paid Media, Performance Marketing, Growth Marketing, or Acquisition • Proven ability to build high-velocity testing systems and drive rapid experimentation • Deep channel mastery with a creative sensibility and performance mindset • Experience building frameworks, processes, and centralized standards • Experience across both B2B and B2C environments strongly preferred Comfort leading in fast-paced, dynamic environments and influencing cross-functional partners Why This Role Matters We’re transforming how we execute paid media. This role sets the bar for channel excellence, creative velocity, and a modern growth operating model. You will directly shape how we scale, how fast we learn, and how effectively we convert spend into measurable business impact. #LI-AP3 #LI-Hybrid Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience and/or training. Your recruiter can share more information about the specific salary range for your desired work location during the hiring process. We want our employees and their families to thrive. In addition to comprehensive benefits we offer holistic mind, body and lifestyle programs designed for overall well-being. Learn more about ZoomInfo benefits here. Below is the US base salary for this position. Additional compensation such as Bonus, Commission, Equity and other benefits may also apply.$166,040—$260,920 USDAbout us: ZoomInfo (NASDAQ: GTM) is the Go-To-Market Intelligence Platform that empowers businesses to grow faster with AI-ready insights, trusted data, and advanced automation. Its solutions provide more than 35,000 companies worldwide with a complete view of their customers, making every seller their best seller. ZoomInfo is committed to protecting your privacy when you apply for jobs with us. Please review our Job Applicant Privacy Notice for more details on how we handle your personal information. ZoomInfo may use a software-based assessment as part of the recruitment process. More information about this tool, including the results of the most recent bias audit, is available here. ZoomInfo is proud to be an equal opportunity employer, hiring based on qualifications, merit, and business needs, and does not discriminate based on protected status. We welcome all applicants and are committed to providing equal employment opportunities regardless of sex, race, age, color, national origin, sexual orientation, gender identity, marital status, disability status, religion, protected military or veteran status, medical condition, or any other characteristic protected by applicable law. We also consider qualified candidates with criminal histories in accordance with legal requirements. For Massachusetts Applicants: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. ZoomInfo does not administer lie detector tests to applicants in any location.