Jobs → Data & Analytics → Data Scientist – Marketing Mix Modeling

About the Role TechOpus Innovations is seeking an experienced Data Scientist specializing in Marketing Mix Modeling (MMM) for a remote contract position. The role involves developing and optimizing marketing models to measure effectiveness and optimize budgets. Key Responsibilities • Develop and optimize Marketing Mix Models • Measure marketing effectiveness, ROI and incrementality • Build forecasting and budget-optimization models • Develop Python-based data pipelines • Deploy and monitor ML solutions on AWS • Build APIs and dashboards to communicate business insights Requirements • 7+ years of experience in data science • Strong skills in Python, Pandas, NumPy, Scikit-learn • Experience with Statistical Modeling, Regression and Forecasting • Knowledge of Bayesian and Hierarchical Modeling • SQL and PostgreSQL proficiency • ETL and Data Pipeline development experience • AWS SageMaker, EC2, S3 and Lambda experience • MLOps, Model Deployment and Monitoring experience • Git, GitHub and CI/CD knowledge • Unit and Integration Testing experience • B.Tech / B.E. preferred, or BCA / MCA with relevant experience