Jobs → Marketing → Marketing Analytics Specialist

About the Role We are looking for a data-driven Marketing Analytics Specialist to measure marketing performance, build reliable reporting systems, and turn data into actionable business insights. Key Responsibilities • Manage marketing tracking using GA4, Google Tag Manager, advertising pixels, conversion APIs, UTM parameters, CRM, and product events. • Build live dashboards to track leads, sales pipelines, customer acquisition, product activation, conversions, and retention. • Monitor key metrics such as CAC, CAC Payback, ROAS, conversion rates, trial-to-paid conversion, and churn. • Analyze marketing funnels, attribution models, customer cohorts, and campaign performance. • Design and evaluate A/B tests, incrementality experiments, and conversion-lift studies. • Track brand visibility across ChatGPT, Gemini, Perplexity, and Google AI Overviews, along with organic search and AI-referred traffic. • Automate reporting and analytics workflows using AI tools, LLMs, n8n, Zapier, and BigQuery. • Ensure data accuracy, tracking consistency, and compliance with GDPR, CCPA, and consent management requirements. • Translate analytical findings into clear, actionable recommendations for marketing leadership. Requirements • 3+ years of experience in Marketing Analytics, Growth Analytics, or Product Analytics. • Advanced hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager. • Strong proficiency in SQL and experience with Looker Studio, Power BI, or similar dashboarding tools. • Strong understanding of marketing attribution, funnel analysis, cohort analysis, and experimentation statistics. • Experience integrating data from advertising platforms, websites, CRM systems, and product analytics tools. • Practical experience using AI tools and LLMs for data analysis, query development, and automated reporting. • Excellent analytical, problem-solving, and communication skills.